What are the Boston Red Sox Wearing? Phiten Titanium Necklaces.

TORRANCE, Calif. -- Many fans watching the major league playoff games, especially those watching on television, are wondering, "What are the Boston Red Sox wearing?" Fans are noticing many of the Red Sox wearing colorful necklaces and wristbands. But why? Are these fashion statements or good luck charms? Neither. They are a form of alternative treatment developed in Japan by Phi-Ten Co., Ltd. Phiten Titanium Necklaces, wristbands, and other products impregnated with titanium through Phi-Ten's Phild-Process (patent pending) promote physical wellbeing, performance enhancement, and healing. Some members of the Cardinals, including the home run producing Albert Pujols, and some members of the Yankees and Astros are also wearing the same Phiten Titanium Necklaces and wristbands that are worn prominently by Curt Schilling, David Ortiz, Pedro Martinez, Manny Ramirez, Keith Foulke, and Alan Embree of the Red Sox.

Phiten's Titanium Health Products have seen a sudden growth in popularity among professional athletes. Baseball's pitching great, Arizona Diamondback, Randy Johnson was wearing a Phiten Titanium Necklace when he pitched his perfect game against the Atlanta Braves. "Phiten has a product that works ... a product that will make me better, to recover quicker, to be stronger. This is very beneficial because of what I do," says Randy Johnson. Athletes from other sports, like Ernie Els, the professional golfer, and professional football players are finding that Phiten products provide beneficial effects on their abilities to play their sports.

With all the controversies surrounding athletes and performance drugs, trainers and athletes are looking for natural alternatives to stay healthy and perform at their best. Phi-Ten claims that the titanium, embedded in the fabric of the necklaces, wrist bands and even the t-shirts, has the capability of enhancing athletic performance by relaxing the muscles and balancing the body and mind to increase flexibility, stamina, strength and healing ability. Phiten's proprietary technology called Phild Processing (patent pending) makes this a possibility.

Phiten's product line not only concentrates on the Phiten Necklace but also extends to apparel, Titanium tapes, and Liquid Titanium (lotion). Whether the polo-style golf shirt made with special titanium induced cotton, the liquid titanium for massage & injury relief, or the water-resistant titanium tapes for body, all PHI-TEN products combine style & health. The immediate effects of using PHI-TEN products include quicker reflex time, better fluidity of movement, increased flexibility, relief of joint and muscle pain, improved blood circulation and the prevention of fatigue.

About Phi-Ten USA

Phi-Ten is an alternative treatment and sports therapy product manufacturer. Yoshihiro Hirata, a Japanese chiropractor, who suffered from painful collagen disease, founded the Phi-Ten Co., Ltd. of Japan in 1985. In the search for a reprieve from pain, he experimented with various elements until he found a method of processing titanium that, when applied to the human body, helps relieve pain. "Phild-Processing" is an exclusive of Phi-Ten Co., Ltd. Phild-Processing has allowed Phi-Ten to impregnate titanium into a variety of products in a way that emits a unique healing effect. Through word of mouth, Phiten products became popular with professional baseball players and track and field participants in Japan. Popular use has seen continuous growth. Asahi, one of Japan's largest newspapers, reports one in ten persons in Japan wears a Phiten Titanium Necklace. It is estimated that up to eighty percent of Japan's professional baseball players use Phiten products.

Phi-Ten USA, with headquarters in Torrance, CA, is the importer and distributor of Phiten products in the U.S. Phi-Ten USA has four retail stores -- one in Los Angeles, two in the Seattle area, and one in Hawaii. In addition, products are distributed through a variety of specialty retailers and online.

Several U.S. professional athletes have endorsed Phiten products and their use is growing.