What Impact are MVNOs Having on the Mobile Market in General?DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c42361) has announced the addition of MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure. - The New Deal to their offering. At a time when we are witnessing the launch, or announced launch of a growing number of MVNOs, this report seeks to establish the true scope of this phenomenon: will it forge forge Open furnace for heating metal ore and metal for working and forming, or a workshop containing forge hearths and related equipment. From earliest times, smiths (see smithing) heated iron in forges and formed it by hammering on an anvil. itself a lasting position in the highly competitive telecom services' landscape, or will it remain confined con·fine v. con·fined, con·fin·ing, con·fines v.tr. 1. To keep within bounds; restrict: Please confine your remarks to the issues at hand. See Synonyms at limit. to a basic service offering? Starting with a look at the state of MVNOs' development in the most mature markets and sectors (media, retail), the report then explores the various strategies in place and identifies the chief selling points selling point n. An aspect of a product or service that is stressed in advertising or marketing. Noun 1. selling point - a characteristic of something that is up for sale that makes it attractive to potential customers based on an analysis of the offers and their pricing, marketing and distribution schemes. Also included in the report is a look at the players who are driving the mobile services market's growth: how MNOs are responding to this new trend, the stance being taken by integrated operators and what motivates companies - from a wide array of backgrounds (financial institutions, public utilities, automotive manufactures, airlines...) - to become MVNOs. And, finally, we have established several growth scenarios that will help further understanding of what is really at stake, and what the future holds for all of the players involved in the mobile services market: regulatory changes, and how competition and the changing shape of the service offering are impacting the sector's organisation. MVNO in brief --MVNOs' rise in the mobile industry --Value chain and business models --Existing and potential MVNOs' strategies --How MNOs are responding --Growth scenarios Key questions --What strategies are open to an MVNO? --Under what conditions can an MVNO be profitable? --What market share for MVNOs? --What impact are MVNOs having on the mobile market in general? --How are MNOs responding? --What position are the other players taking: fixed telcos, ISPs, WISPs, internet and media companies...? --What leverage thanks to regulation? --What are the most likely growth scenarios? Who should read this report? Current and potential MVNOs - Assessing the market's long-term outlook and profit potential - The most viable strategies - Identifying winning strategies Mobile telcos - Assessing the threat posed by MVNOs - Fine-tuning response strategies Fixed and integrated telcos - Is this a market worth entering? - How to take advantage of the MVNO phenomenon? Equipment manufacturers - Understanding the impact on the market - Supplier or partner? Investors and analysts - Growth outlook, niche segment or mass market? - Understanding the value chain and the business models Topics Covered 1 - MVNO: definition and business models 1.1 Background 1.2 Operation and value chain 1.3 The three different types of MVNO 1.4 The business model 2 - MVNOs' development in the mobile industry 2.1 Current state of mobile 2.2 Weight and scope of the MVNO phenomenon 2.3 Framework data by country 3 - MVNOs' strategy 3.1 Financial strategy and key indicators 3.2 Growth strategies 3.3 Strategy of the offer 3.4 Pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing Setting the price based upon prices of the similar competitor products. 3.5 Marketing strategies 3.6 Distribution strategies 4 - Potential MVNOs' strategies 4.1 Telcos 4.2 Fixed telcos 4.3 ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. - WISP 4.4 Internet companies 4.5 Other players 5 - MNOs' strategies 5.1 MNOs' responses to the rise of MVNO/ESP/SP 5.2 Impact on MNOs 6 - Growth scenarios 6.1 General framework 6.2 Situation by geographical zone Noun 1. geographical zone - any of the regions of the surface of the Earth loosely divided according to latitude or longitude zone climatic zone - any of the geographical zones loosely divided according to prevailing climate and latitude 6.3 Scenarios Companies Mentioned - 7-eleven - Amp'd mobile Amp'd Mobile was a mobile phone service launched in the United States in late 2005. The company was a Mobile Virtual Network Operator and operated on the Verizon Wireless CDMA EV-DO network. Its primary non-Venture Capital investors were MTV Networks and Universal Music Group. - Boost Mobile - Breizh mobile - Debitel - Disney mobile Disney Mobile is a Mobile Virtual Network Operator in the United States which launched in June of 2006, and will cease operating on December 31, 2007. It operates on Sprint's CDMA network. Disney Mobile is owned by The Walt Disney Company, which had marketed to family subscribers. - Easy Mobile - Ello mobile - Extreme Mobile - Futur Telecom - Gaymobile - Helio - Jitterbug jitterbug Dance variation of the two-step in which couples swing, balance, and twirl in standardized patterns to syncopated music in ⁴⁄₄ time. It originated in the U.S. in the mid 1930s and became internationally popular in the 1940s. - M6 Mobile - Mobile ESPN Mobile ESPN is a cellular phone-based sports information service offered by ESPN and Verizon Wireless. It will be carried on the Verizon Wireless Network after it is relaunched in May of 2007 as the ESPN MVP. - Movida - OnStar - Primus - Qwest - Saunalahti Group - Tele2 - Telmore - Tesco Mobile - Transatel - Virgin Mobile - Wyless For more information visit http://www.researchandmarkets.com/reports/c42361 |
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