What 3G Applications Are Likely to Succeed or Fail In Philippines?DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c36491) has announced the addition of Philippines 3G Mobile Services Market - Subscriber Interest and Market Analysis to their offering. This study provides quantitative market intelligence on mobile data consumption in this new 3G country, offering insight into the overall market potential. Abstract: After years of study and analysis, in December 2005 the regulatory agency regulatory agency Independent government commission charged by the legislature with setting and enforcing standards for specific industries in the private sector. The concept was invented by the U.S. in the Philippines approved four major domestic carriers to provide third-generation cellular services. Already, market leaders Smart Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. and Globe Telecom are positioning themselves as front runners in deploying the wireless technology. This new research report provides an analysis of the coming 3G mobile applications market in the Philippines. The future success of 3G in the Philippines will depend upon network operators being able to offer content that consumer's desire and are willing to pay for. A few of the key questions to be answered in the report include: --Which 3G services will likely generate the greatest revenue? --How does the Filipino consumer perceive some of more popular 3G applications? --What 3G applications are likely to succeed or fail in Philippines? --How and where do Filipino consumers currently purchase 2.5 services? APRG APRG Asia Pacific Research Group believes that operators must not simply focus on ringtones or video-clips, but an array of media rich applications must be deployed to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the different revenue streams available. And it is not just network operators that will benefit from 3G services, but the games developers, Application Service Providers, and leading content providers such as media companies like ABS-CBN ABS-CBN Alto Broadcasting System - Chronicle Broadcasting Network (Quezon City, Philippines) and GMA GMA glycol methacrylate. 7. This report clarifies the potential market for 3G services in the Philippines market, and explores, from a consumer point of view, the likely take-up and acceptance of 3G applications. This report is over 40 pages, and is full of charts, graphs and analysis on how the market for 3G services in the Philippines will unfold. This report is targeted for: --Heads of Content Development --Application Developers --Mobile Entertainment Content Providers --Vendors --Handset manufacturers --Portals --Mobile Operators --Media Companies --Marketing Companies Topics Covered 1. Introduction and Executive Summary Background Current Situation 2G Subscriber Growth Tapering Off Mobile Subscriber Forecast to 2012 by Technology Platform Percentage Growth in Mobile Subscribers - Outlook to 2012 Mobile Penetration - Outlook to 2012 Market Share of Mobile Operators ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. Achievements Prepaid Usage Current 3G Environment Pathetic Fixed Broadband Coverage 3G Licenses Outlook 2. Demographics and Economic Outlook 3. Mobile Competition - Analysis of the Cellular Operators 4. Forecast for 3G Services in Philippines Current Environment - Learning from the 2G Mobile Applications and Value Added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. Services Current Environment - 2G Mobile Data Revenue Growth Where Filipino Mobile Users Get Their Mobile Data Content Purchase Sources of Mobile Data Content Mobile Content - Desires and Frequency of Use Current Environment - Frequency of Purchase of Mobile Application Services See ASP and Web services. Current Environment - Most Popular Ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. Genres Current Environment - Appeal of Mobile Java Game Genres Current Environment - Appeal of Wallpaper Genres Current Environment - Most Popular Ringtone Downloads Importance of Viral Marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. for New Mobile Content Expected Success of 3G Applications in Philippines - Results of APRG's Consumer Survey Video Conferencing See videoconferencing. (communications) video conferencing - A discussion between two or more groups of people who are in different places but can see and hear each other using electronic communications. Location Based Services Navigational Aids - Public Transportation Navigational Aids - Driving Assistance Instant Messaging Video Downloads Music Downloads Internet Connectivity Mobile Gaming Watching Live Broadcast TV Summary - "Most Likely to Succeed" Methodology Forecasting Survey Demographics Notices List of Figures For more information visit http://www.researchandmarkets.com/reports/c36491 |
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