What's it worth?* How do you determine a fair price when you're ready to sell your business? Business valuation expert Chad Simmons answers that question in his "Business Valuation Bluebook," which is aimed at owners of small to medium-sized businesses. According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. Simmons, most entrepreneurs don't know Don't know (DK, DKed)
"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. what their business is really worth, even though they've spent the better part of their lives building their business. Simmons is the former president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of United National Real Estate, one of the largest real-estate franchises in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .