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What's in a Name? Could Be a 2006 BMW Mini Cooper for a Lucky Lustra(TM) Car Wash Customer.

Contest Seeks Name for Polar Bear Mascot

DE PERE, Wis., June 28 /PRNewswire/ -- Lustra Professional Car Care Products is looking for help in coming up with a name for the polar bear mascot on its company logo. In return, one lucky customer could end up cruising around town in style.

Cleaning Systems, Inc., manufacturer of Lustra Professional Car Care Products, is sponsoring the easy-to-enter Name the Bear, Win a Mini contest. Beginning July 1, car wash customers familiar with Lustra's effective, environmentally friendly car wash solutions have the chance to win a shiny, new 2006 BMW Mini Cooper by entering the contest to name Lustra's smiling bear mascot.

"Asking consumers to name the Lustra Bear is a fun way to raise awareness for our products, which will in turn increase car wash sales," said Jim Thomes, Lustra's vice president of sales and marketing. "Our car wash and protection products give consumers a unique and satisfying car wash experience by ensuring a cleaner, shinier, and well-protected vehicle."

The Name the Bear, Win A Mini consumer promotion runs from July 1 to September 30, 2006, and customers may enter online at http://www.lustrabear.com/ . The consumer who submits the best name -- based upon brand personality, originality, and creativity, as judged by CSI executives and an independent judging organization -- will win a 2006 BMW Mini Cooper. The next 10 runners-up win a year's worth of Lustra car washes.

Interested customers are encouraged to visit their local Lustra car wash operator for more details. No purchase necessary. Void where prohibited. Entrants must be 18 years old to participate. For complete official rules, visit http://www.lustrabear.com/ .

About Cleaning Systems, Inc.

Founded in 1976, Cleaning Systems, Inc. is an ISO 9001 registered manufacturer of premier cleaning and protection products for the transportation industry. CSI's line of Lustra Professional Car Care Products is environmentally friendly and designed to deliver a superior car wash experience that pleases the senses while cleaning, shining, and protecting vehicles. Visit http://www.lustrabear.com/ for more information.

CONTACT: Jim Thomes for Cleaning Systems, Inc., +1-800-225-2231

Web site: http://www.lustrabear.com/
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Publication:PR Newswire
Geographic Code:1USA
Date:Jun 28, 2006
Words:352
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