What's Next: Site View Technologies Repositions E-tailing.Business Editors, High Tech Writers TOLEDO, Ohio--(BUSINESS WIRE)--April 25, 2000 An application that delivers coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" in the overcrowded o·ver·crowd v. o·ver·crowd·ed, o·ver·crowd·ing, o·ver·crowds v.tr. To cause to be excessively crowded: a system of consolidation that only overcrowded the classrooms. Internet marketplace See vertical portal and Web hub. has been released by Site View Technologies as a solution to turning a profit from e-tailing. The JAVA application A Java program that is run stand alone. The Java Virtual Machine in the client or server is interpreting the instructions. Contrast with Java applet. See servlet. , known as Site Viewer Robust, is privately labeled for e-commerce stores and has a built in shopping cart and e-catalog that resides on the consumer's desktop. "The major drawback to building a web store is its location among thousands of other web stores. Brick and mortar See bricks and mortar. stores spend a great deal of time and money analyzing location when building a new store, yet on the Internet, until now, there was no way to stand out and above the other web stores without spending a lot of extra dollars on advertising location, dollars that eat heavily into profits," states Mark Alan Zraik, President of Site View Technologies. "Until now, E-tailing was dependent on the web, its expense and its limitations, including the limitations of the browser. We've stepped outside the confining browser box See Internet appliance. , delivering e-commerce directly to the desktop of consumers." With the Site Viewer Robust program, e-commerce stores don't even need a web site, they just need a server that can process orders. The application self-installs and places the store's icon and electronic catalog on consumer's desktops. With one click, consumers open the catalog and update the store's inventory database complete with images. Consumers browse the store's offerings while on or off-line, select their purchases, and when clicking the Check Out button, are taken to the store's secured check out area and the deal is done. A real plus to the program is its creative marketing versatility. The application, complete with a store's database and images, can be burned onto CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). and distributed with fulfillment orders and given away free in brick and mortar stores. "Internet advertising and development companies are not going to like us very much," states Zraik. "With our program, web stores are no longer going to have to spend huge amounts of dollars for Internet customer acquisitions. They can go back to marketing their store and its products instead of their-store-location-on-the-Internet." About Site View Technologies Site View Technologies, a fully Internet focused company, develops customized programs and applications that address and resolve complex Internet issues. |
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