What's Different in Indian Fashion?

Indian fashion has a greedy, new customer these days. The Indian meterosexual. In other words, the young men who are dressing to impress, look good and get a cut above the rest.

Gone are the days when the only men who dressed to kill were film stars and models.

With a range of outfits that suit all styles, occasions and budgets now being available all over, Indian men are suddenly looking hotter.

Rohit Chavda, a 26-year old advertising executive now has a wardrobe that he says he loves to show off. Rohit''s wardrobe consists of a range of outfits right from formal business suits to sports jackets and pullovers and also several traditional outfits like achkans, jodhpuris, shewanis and churidar kurtas apart from his regular jeans, t-shirts and cotton trousers.

"I feel like a business tycoon when I wear a business suit to an important meeting instead of the regular run-of-the-mill shirt and trouser. I feel more confident when I''m dressed well and my clients take me more seriously. And the best part of it is that clothes now longer cost a bomb. I can walk into a store and buy a stylish suit of the rack and not have to pay through my nose."

What about traditional Indian clothing? Rohit answers, "When I wear a sherwani to a wedding, I can see the girls secretly eyeing me. They think of me as the new age Indian man who is modern but takes pride in being traditional"

Many other young men like Rohit enjoy dressing in traditional Indian clothes. Jodhpuris, achkans, sherwanis, churidar kurtas etc are now being introduced by leading fashion designers and fashion houses. They are tailored using rich fabrics and are embroidered heavily, making the wearer look elegant, classy and stylish. More and more Indian men are now looking forward to festivals, weddings and traditional ceremonies. Its giving them a chance to dress up and enjoy as much as much as their female counterparts.

Radhika Shah is marketing manager for Sai Fashion Indian Garments. Sai Fashion offers impeccable range of Jodhpuri, Sherwani & Designer suits