Wetzel's Pretzels expands into Southern and Eastern U.S.PASADENA, Calif.--(BUSINESS WIRE)--Nov. 8, 1996--Wetzel's Pretzels' rapid growth continues with its expansion into six states in the Southern and Eastern United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Beginning Nov. 1 and continuing through Thanksgiving, the company will open five stores in high-traffic mall locations in Mississippi, North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. , Florida and New Jersey. Expansion into Georgia and Tennessee will follow early next year. The expansion follows two years of successful growth in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . Wetzel's Pretzels Wetzel's Pretzels is a chain of fast-food restaurants. The first Wetzel's Pretzels location opened in 1994 at the South Bay Galleria, in Redondo Beach, California. Today Wetzel's Pretzels has over 175 locations open in the U.S. currently has 12 stores in the West, including several high-profile locations -- Santa Monica's 3rd Street Promenade, L.A.'s Century City Shopping Center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into , Pasadena's Old Town, Santa Barbara's State Street, San Diego's Horton Plaza and San Francisco's busy Powell Street. Wetzel's Pretzels' store portfolio includes both franchised and company-owned locations. The company has had strong momentum since its first store opening in November 1994 in Redondo Beach Redondo Beach (rĭdŏn`dō), city (1990 pop. 60,167), Los Angeles co., S Calif., on the Pacific Ocean; inc. 1892. Once a commercial port for Los Angeles, it is a residential and resort city with a protected harbor and an excellent marina. , Calif. "We knew had a success very early on," said co-founder Rick Wetzel. "Customers would line up for one of our pretzels, and then we would see them in line again a few hours later." No doubt, Wetzel's Pretzels' product quality is key to the company's success. Pretzels come in 10 varieties, ranging from the savory Grateful Garlic to the sinfully sweet Sinful Cinnamon. Recipes were developed by Steve Philips, former chef to retired New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. Mayor Ed Koch. Light on the fat but not on taste, these delicious twists are prepared in full view of customers and served fresh from the oven. The fresh-squeezed lemonade is also winning rave reviews from Wetzel's Pretzels' customers. The store build-out, which features light maple wood, white Corean countertops and blueberry blueberry, plant of the large genus Vaccinium, widely distributed shrubs (occasionally small trees) of the family Ericaceae (heath family), usually found on acid soil. They are often confused with the related huckleberry. accents, creates a warm, involving bakery feel, making the stores a "tasteful" addition to each mall they enter. Wetzel's Pretzels' seasoned management team learned many of its tricks through years of consumer products experience at Nestle USA. Founded by partners Bill Phelps
William C. Phelps (April 5, 1934) is a Republican politician and lawyer from Missouri. Phelps was born and raised in Nevada, Missouri. and Rick Wetzel, Wetzel's Pretzels provided a perfect opportunity for both to apply their extensive brand management and sales expertise. Though serious about their passion for pretzels, both partners are equally committed to having fun while building their business. Wetzel's Pretzels' advisers include Timm Crull, retired chairman of Nestle USA, and Dick Phelps, retired chairman of Superior Pet Products. Look for more Wetzel's Pretzels locations, as growth in the pretzel category shows no signs of slowing. A healthy alternative to traditional snack foods, pretzel sales were up 25 percent in grocery in 1996, and Entrepreneur Magazine rated pretzel stores among the top five business opportunities for 1996. CONTACT: Wetzel's Pretzels, Pasadena Rick Wetzel, 818/432-6900 |
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