Wet Seal Partners With Warner Bros. Recording Artists The Goo Goo Dolls for SEAL TV.Business Editors & Entertainment Writers FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--June 24, 2002 Wet Seal Wet Seal is a young women's clothing retailer headquartered in Foothill Ranch, California. It carries moderately priced brand name and company-designed apparel and accessories. The company was founded in Newport Beach, California by Lorne Huycke in 1962 as "Lorne's. (Nasdaq:WTSLA) announced plans to build on the already huge success of SEAL TV, the specialty retailer's in-house fashion and entertainment network, through a new partnership with Warner Bros. Records Warner Bros. Records Inc. is an American record label that operates as a wholly owned subsidiary of Warner Music Group. It is internationally known as WEA International Inc. . Beginning in summer 2002, SEAL TV will feature WB artists The Goo Goo Dolls, including concert footage, music videos, up-close interviews, and exclusive behind-the-scenes footage from the making of the video for the band's current single, "Here is Gone." Not only will Wet Seal shoppers get a glimpse of their favorite band as they shop their favorite brand, but one very lucky person will also get the chance to hang out backstage with the band at one of their shows, through a major sweepstakes sponsored by Warner Bros. Records and Wet Seal. One grand-prize winner will receive a trip for two to a Goo Goo Dolls concert, two backstage passes and a $1,500 Wet Seal shopping spree. Twenty first-prize winners will receive the entire Goo Goo Dolls CD collection and a gift from Wet Seal valued at $100. "Wet Seal's partnership with Warner Bros. Records is a testament to the strength of both brands. The deal delivers on SEAL TV's commitment to providing exclusive celebrity programming and, at the same time, offers The Goo Goo Dolls exposure to an audience of more than 3 million viewers each week," said Steve Strickland, Senior Vice-President of Marketing and Creative Services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
Additional SEAL TV programming this summer will include exclusive concert footage from rising rock stars Dropline, the talented group whose single, "Fly Away from Here (Graduation Day Graduation Day refers to:
BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) .) is already a hit on radio stations around the country. Dropline will also fill in as guest VJs for SEAL TV and plan to make in-store appearances and perform acoustic sets at Wet Seal stores as they tour the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. this summer. "Apparel category partnerships remain a top priority in the music industry. With that said, developing an integrated music platform initiative with Wet Seal will allow us to tap into a young audience who is not only particular about the clothes they wear, but also about the kind of music they listen to. Our relationship with Wet Seal is part of a multi-tier campaign to grow with the label, the music and the consumer base. Music defines trends as does clothing. We're in it for the long haul Long distance. Long haul implies traversing a state or a country. Contrast with short haul. ," said Tami Levy, VP Strategic Marketing for Warner Bros. Records. Since Wet Seal launched the network in March, SEAL TV, a unique blend of style and celebrity, has broadcast original programming, exclusive video footage, music videos and red carpet interviews from today's hottest music, film and television stars over a huge wall of monitors in Wet Seal stores nationwide. Wet Seal, founded in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, in 1962, is one of the largest national mall-based specialty retailers of young women's apparel, operating 462 retail stores in 44 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). and Puerto Rico. The company's website, www.wetseal.com, offers e-tail, fashion trend reports and more. |
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