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Wet Seal Girls Can "Steal the Spotlight" with Maroon 5 This Back to School.


Wet Seal Wet Seal is a young women's clothing retailer headquartered in Foothill Ranch, California. It carries moderately priced brand name and company-designed apparel and accessories. The company was founded in Newport Beach, California by Lorne Huycke in 1962 as "Lorne's.  Launches In-Store and Online Nationwide Promotion with Maroon maroon, term for a fugitive slave in the 17th and 18th cent. in the West Indies and Guiana, or for a descendant of such slaves. They were called marron by the French and cimarrón by the Spanish.  5 and A&M/Octone Records

FOOTHILL RANCH, Calif. -- The Wet Seal, Inc. (Nasdaq:WTSLA), a leading specialty retailer to young women, today announced a promotion with one of the country's hottest bands, A&M/Octone Records' Maroon 5. Launching today, July 16th, this exclusive promotion includes a sweepstakes on wetseal.com in which one lucky winner can "Steal the Spotlight" with Maroon 5. The winner will be flown to Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , California, be put up in a Hollywood Hotel
''For the hotel at the Hong Kong Disneyland Resort, see Disney's Hollywood Hotel. For the Disney theme park ride, see Hollywood Tower Hotel. For the NASCAR on Fox studio, see NASCAR on Fox.
 for two nights, enjoy a $500 shopping spree at Wet Seal, attend the Maroon 5 concert and meet and hang with the band. In addition to the grand prize, other runner up prizes will be offered including signed copies of the new Maroon 5 release, "It Won't Be Soon Before Long."

"Being fashion first at a competitive price allows us to build strong, discount free promotions that our girl wants and loves," said Dyan Jozwick, Chief Merchandising Officer. "We're thrilled to be partnering with Maroon 5 as this is a great example of a partnership bringing together everything our girl loves: fashion, music and boys."

Prominent in-store and online placement will help to fuel this promotion. Over 360 Wet Seal stores nationwide will have window banners, in-store signs and the hottest tracks from the Maroon 5 release playing in the store. The promotion will also receive home page presence on wetseal.com as well as links to wetseal.com from Maroon 5's My Space page and the official site, Maroon5.com. "It Won't Be Soon Before Long," the new album is RIAA (Recording Industry Association of America, Washington, DC, www.riaa.com) A membership association of music recording companies. Its goal is to promote the record label industry and protect the rights of copyright owners. It was a major contributor to the SDMI digital distribution system.  certified See certification.  Platinum selling over 429,000 units in its first week of sales. In addition, it was the highest ranked downloaded album on iTunes selling over 102,000 downloads in its first week.

"We're excited to partner with Wet Seal on the Maroon 5 'Steal the Spotlight' campaign. As the band prepares for an arena tour on the heels of their recent album release, partnerships like this allow the band to remain connected with their fans in their daily lives," said Rome Thomas, Head of Sales & Artist Development for A&M/Octone Records.

Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items. As of July 7, 2007, the Company operated a total of 455 stores in 47 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States).  and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. , including 362 Wet Seal stores and 93 Arden B stores. The Company's products can also be purchased online at www.wetseal.com or www.ardenb.com. For more company information, visit www.wetsealinc.com.
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Publication:Business Wire
Date:Jul 16, 2007
Words:444
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