Western Wireless Chooses the AnalytiX System Database Marketing Technology.ENGLEWOOD, Colo.--(BUSINESS WIRE)--Jan. 9, 1998--Customer Insight Company, a Metromail company and leading provider of customer-centric marketing solutions, today announced licensing of its AnalytiX(R) System software to Western Wireless Corp., a leading provider of wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. services in the western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River West Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century . Western Wireless will use the flagship marketing data mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. solution to augment its customer management and marketing strategy. The AnalytiX System is a sophisticated marketing data mart that supports strategic planning and tactical implementation of marketing programs. As a stand-alone or client/server database, the AnalytiX System integrates and stores customer data from multiple sources, and provides sophisticated analysis functions to support strategic business decisions. Using the AnalytiX System, Western Wireless plans to build a more comprehensive customer database and append To add to the end of an existing structure. external data such as demographics, lifestyle and customized research to better understand who their customers are and what they value. With this information, the company can enhance and build its customer-focused strategies. "After examining several vendors' solutions, we implemented the AnalytiX System for its ability to focus our data to match our customer-centric approach to business decisions," said Lucy Hoffa, director of market information at Western Wireless. "The system will facilitate our analysis, development and measurement of customer and market programs. With a more comprehensive tool to evaluate our customer segments and marketing efforts, we can develop more efficient marketing programs." About Western Wireless Western Wireless Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : WWCA WWCA Western Wireless Corporation (stock symbol) WWCA Western Washington Center for the Arts ) is a leading provider of wireless communications services in the western United States. Based in Issaquah, Wash., Western Wireless offers cellular service marketed under the Cellular One name in 17 western states. The company also provides personal communication services (communications) Personal Communication Services - (PCS) Telecommunications services that bundle voice communications, numeric and text messaging, voice-mail and various other features into one device, service contract and bill. PCS are carried over cellular links, most often digital. (PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. ) marketed under the VoiceStream Wireless name in 11 states using the globally dominant GSM technology. Western Wireless' combined cellular and PCS licenses cover 59 percent of the land in the continental United States United States territory, including the adjacent territorial waters, located within North America between Canada and Mexico. Also called CONUS. plus the Hawaiian Islands. About Customer Insight Company Founded in 1986 and headquartered in Englewood, Colo., Customer Insight Company (www.customer-insight.com) is the leading supplier of customer-centric marketing solutions. Building on Customer Insight Company's Convergent Marketing(SM) methodology, the company offers stand-alone and client/server database solutions, education, consulting and data processing services to help companies manage customer relationships and design profitable marketing programs. A wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Metromail Corporation, Customer Insight Company supports approximately 2,000 users worldwide in a variety of industries, including financial services, catalog and publishing, entertainment, retail, cable television, utilities, telecommunications and computer-based technologies. Metromail Corporation (www.metromail.com) is a leading provider of database marketing, direct marketing and reference products and services in the United States and United Kingdom. Metromail helps its customers identify and reach targeted audiences, utilizing its comprehensive, proprietary consumer database encompassing 95 percent of U.S. households, as well as providing database marketing software and related services. Headquartered in Lombard, Illinois, Metromail's 3,200 employees generated revenues of $320 million for the 12-month period ending September 30, 1997. -0- Note to Editors: Any reference to Customer Insight Company as "CIC CIC circulating immune complexes. CIC Circulating immune complexes. See Immune complexes. " may be a violation of other companies' trademarks; always spell out "Customer Insight Company." References to Customer Insight Company products -- the AnalytiX System and the Explore System -- must include the noun "System." (c) 1998. Customer Insight Company. Analytical Database Engine Software that provides multiple views into a database of numerical information. The data are maintained in a non-redundant database, and the views are displayed in a traditional spreadsheet interface. See TM1 and OLAP. , ART, Customer Insight, Datappend, Explore, Import, Integrational Database Structure, Record Browser, Virtual Join, and $ProfitCalc are trademarks and Convergent Marketing and UniversityLink are service marks of Customer Insight Company. AnalytiX, ONDESK, the Customer Insight logo and the AnalytiX logo are registered trademarks of Customer Insight Company. All other brand and product names are trademarks of their respective owners. CONTACT: Customer Insight Company Laine Neukomm, 303/705-1173 or Western Wireless Susan Sercu, 425/313-7877 |
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