Western National Group updates logo, adds tagline.Property/casualty insurer An individual or company who, through a contractual agreement, undertakes to compensate specified losses, liability, or damages incurred by another individual. An insurer is frequently an insurance company and is also known as an underwriter. Western National Group recently launched a new logo, tagline tag line also tag·line n. 1. An ending line, as in a play or joke, that makes a point. 2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan. , marketing materials and Web site. A change in the company's leadership and its 100th birthday spurred the idea for the makeover, said Mary Mary, the mother of Jesus Mary, in the Bible, mother of Jesus. Christian tradition reckons her the principal saint, naming her variously the Blessed Virgin Mary, Our Lady, and Mother of God (Gr., theotokos). Her name is the Hebrew Miriam. S. Manley Man·ley , Michael 1924-1997. Jamaican socialist politician who served as prime minister (1972-1980 and 1989). A leader of the Jamaican trade union movement, he advocated Caribbean solidarity and worldwide redistribution of wealth. , senior vice president, corporate affairs and administration. Western National retained the WN registered trademark, but updated its style and color. The insurer also adopted its first tagline--"The Relationship Company." "We decided to take this opportunity to think about our 'brand'--that is, what do we really stand for, and what is important to us? It all came back to one single 'question--'why does anyone do business with Western?' The unanimous answer of our employees, and our agents, was 'because of our relationships,'" Stuart Henderson, president and chief executive officer, said in a statement. The branding change was created by the Risdall Advertising Agency, New Brighton New Brighton, village (1990 pop. 22,207), Ramsey co., SE Minn., a suburb of Minneapolis–Saint Paul; inc. 1891. Its manufactures include metal products, machinery, and leather. A theological seminary is there. , Minn. Western National consists of two regional companies--Western National Mutual and Western National Assurance, covering six states in the Midwest and West. The company distributes its products through independent agents. |
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