Westerfeld, Scott. So yesterday.WESTERFELD, Scott. So yesterday. Penguin, Razorbill razorbill
see alca torda. . 246p. c2004. 1-59514-000-X. $16.99. JS
Cool is cool, and what's cool today is tomorrow's old news. But who decides what's cool? Marketing executives? Big name celebrities? Or is cool created one unique shoelace tie at a time by Innovators innovators
people who will try new things.
important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. who live outside the box? Just ask Hunter. He's a Trendsetter trend·set·ter
One that initiates or popularizes a trend: "The Golden State, ever the trendsetter, reformed its property tax" New York. whose job is to determine "cool" and send it on down the line. through the Early Adopters, the Consumers, and finally the Laggards. Best of all, he gets paid for it as a "cool hunter" who works for "the client," a big-name company that specializes in athletic wear through Mandy, their marketing agent. Things get a little complicated when he discovers Jen, a true Innovator, and brings her to a "cool tasting" with the other Trendsetters. They stumble into a plot to bootleg the perfect shoe just when Mandy turns up missing, with only her cell phone left behind. Hunter and Jen set off to find Mandy, expose the bootleggers, and track down rogue cool hunters who are underground and working against the client and all things cool.
So Yesterday is so today. Westerfeld has encapsulated encapsulated Localized Oncology adjective Confined to a specific area, surrounded by a thin layer of fibrous tissue; encapsulation generally refers to a tumor confined to a specific area, surrounded by a capsule. See Islet encapsulation. today's cool in a fast-paced, fun novel that's not afraid to poke fun at to make a butt of; to ridicule.
See also: Poke our own consumerism consumerism
Movement or policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer. while at the same time recognizing that cool rules.
J--Recommended for junior high school students. The contents are of particular interest to young adolescents and their teachers.
S--Recommended for senior high school students.
Michele Winship, Asst. Prof., Capital Univ., Columbus, OH