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Welcome to Niche Nation.


Chris Anderson Chris Anderson may mean:
  • Chris Anderson (TED), curator of the TED Conference
  • Chris Anderson (writer), author, journalist, editor-in-chief of Wired Magazine
 and Nick Gillespie Nick Gillespie has been the editor-in-chief of Reason magazine since 2000. He has written articles or been a commentator for many media outlets. Gillespie is known for frequently appearing in his trademark leather jacket. He has two sons, Jack and Neal.[1].  seemed to hit a wall when it came to contemplating the impact of the Long Tail on politics ("Welcome to Niche Nation," November). Anderson says, "We have a scarcity effect in our ability to act on the political system."

I don't agree. The LongTail's dynamic of choice and individual empowerment is having an indirect but profound effect on politics and the political system.

First, the political system can now no longer control the flow or content of information available on a mass basis, leaving politicians at the mercy of blogs, video cameras, and mass punditry. There are fewer and fewer hiding places.

Second, you can make a case that the free flow of information has been the key ingredient in the breakup breakup

The division of a company into separate parts. The most famous breakup to date was the 1984 division of AT&T (formerly, American Telephone & Telegraph Company). This breakup was intended to increase competition in the communications industry.
 of several formerly centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 nation-states. The logic of the Long Tail would lead us to the conclusion that no nation-state is immune from the possibility of being broken into smaller, more flexible, more accommodating jurisdictions, as populations begin to view ubiquitous choice, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , and individual empowerment as normal. Today 1,000 channels, tomorrow 1,000 countries.

Randy Hilst

Nantucket, MA
COPYRIGHT 2007 Reason Foundation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Letters
Author:Hilst, Randy
Publication:Reason
Article Type:Letter to the editor
Date:Feb 1, 2007
Words:187
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