Welcome, Foolish Mortals, to Disney's The Haunted Mansion! TDK Mediactive Ships The Haunted Mansion for all Gaming Console Platforms.

Entertainment Editors/Business Editors/High-Tech Writers

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Oct. 16, 2003

Just in time for some shivery Halloween fun, TDK Mediactive, Inc. (OTCBB:TDKM), a global publisher of entertainment software, and Disney Interactive, a publishing label of Buena Vista Games Inc., announced today that Disney's The Haunted Mansion game has materialized at retail stores throughout North America. Inspired by the theme park attraction that hosts millions of foolish mortals each year, The Haunted Mansion video game is available for PlayStation(R)2 computer entertainment system, the Xbox(TM) video game system from Microsoft, and the Nintendo GameCube(TM) video game system. Walt Disney Pictures' major motion picture starring Eddie Murphy will debut in November 2003.

In this famous house of wall-to-wall creeps and hot-and-cold running chills, Zeke Holloway must put 999 unwelcome evil spirits to rest while trying to keep himself from being scared to death...literally. Players navigate through ghoulish game environments based on both the attraction and the movie. In addition, players must solve eerie puzzles and uncover tons of hidden clues, passageways and secrets untold to unleash the evil trapped inside this once happy haunting habitat. The beloved spirit in the crystal ball, Madame Leota, provides assistance to the lost souls. Now it is up to Zeke to avoid becoming spirit number 1000!

"The game has really captured the spirit of the Haunted Mansion lore," deadpanned Michael Devine, executive vice president of sales and marketing for TDK Mediactive.

About Walt Disney Pictures' "The Haunted Mansion"

"The Haunted Mansion" comes alive like never before with incredible visual and special effects in this all-new, fun-filled comedy adventure. Shrouded in fog and mystery, the mansion was once a stately antebellum palace that hosted New Orleans' wealthiest. Now it's the creepy and crumbling home to a love struck 19th century gentleman, 999 ghosts, and a hilarious and hair-raising battle for "home rule."

Realtor Jim Evers (Eddie Murphy) and his wife and business partner Sara get a call late one night from mansion owner Edward Gracey, who is looking to sell his property. Smelling the biggest deal of their career, Jim, Sara and their two children pay a visit to the mansion, located on a remote bayou. A torrential thunderstorm of mysterious origin strands the Evers family in the old mansion with the brooding, eccentric Gracey, his mysterious butler Ramsley, and a variety of residents both seen and unseen. At first, Jim scoffs at Gracey's stories about ghosts and hauntings, until he unearths the mystery of the mansion and finds that his wife Sara has unexpected connections to its haunted past.

"The Haunted Mansion" is directed by Rob Minkoff ("The Lion King," "Stuart Little") and features stunning special effects and make-up design by six-time Academy Award(R) winner Rick Baker ("An American Werewolf in London," "Men in Black," "The Nutty Professor," "How the Grinch Stole Christmas"), visual effects by Sony Pictures Imageworks, Inc., and sets by Oscar(R)-winning production designer John Myhre ("Elizabeth," "X-Men," "Chicago"). "The Haunted Mansion" opens in theaters nationwide on Wednesday, Nov. 26, 2003.

About Disney Interactive

Disney Interactive is the award-winning publishing label of Buena Vista Games, Inc. The label produces high quality children's and family-oriented interactive video games and CD-ROMs based on Disney properties. Buena Vista Games, Inc. is the interactive entertainment arm of The Walt Disney Company's Consumer Products business unit. For more information on Disney Interactive's products, visit www.disneyinteractive.com.

About TDK Mediactive, Inc.

Southern California-based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation(R)2 computer entertainment system, PS one(TM) game console, Xbox(TM), and the Nintendo GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corp., Nintendo of America Inc., DreamWorks SKG, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corp., Infogrames Interactive, Inc., Activision, Zuffa LLC, and others. TDK Mediactive is 73% owned by TDK USA Corp., a wholly-owned subsidiary of TDK Corp. (NYSE:TDK). More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. As previously announced, TDKM has engaged Europlay Capital Advisors to identify potential strategic alternatives, including the possible sale of the company. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.