Weider Nutrition International, Inc. Announces Private Label Production Agreement With Wal-Mart
SALT LAKE CITY, March 26 /PRNewswire/ -- Weider Nutrition International, Inc. (NYSE: WNI) today announced it was awarded the B-vitamin private label production business for Wal-Mart (NYSE: WMT). Commencing in April 1998, Weider will manufacture all configurations of B-vitamins for Wal-Mart's Spring Valley brand.
Rick Blair, executive vice president of sales and marketing for Weider, stated, "The tremendous growth in the nutritional supplements category as a whole has provided Weider with a strong position in both branded product and private label manufacturing. By growing our strong partnership, Weider and Wal-Mart continue to develop the best combination of nutritional supplements for Wal-Mart's customers."
Spring Valley's B-vitamin category includes 23 individual products, from straight B-vitamin formulations to B-vitamin complexes. The new line of products complements the private label calcium products that Weider already manufactures for Wal-Mart's Spring Valley brand, as well as Weider's own branded products sold at Wal-Mart.
Commenting on the Wal-Mart production agreement, Luke Bucci, Ph.D., vice president of research for Weider, stated, "Weider is proud to be working with Wal-Mart to supply these important B-vitamin supplements. B-vitamins are found in the foods we eat, but most Americans can benefit from supplementation by a B-vitamin complex. Recent studies suggest a real link between B-vitamins and cardiovascular health."
Weider Nutrition International, Inc. is a leading manufacturer of branded and private label nutritional supplements and is a leading marketer of multiple brands of nutritional supplements through multiple distribution channels. The company manufactures a broad range of capsules and tablets, powdered drink mixes, bottled beverages, and nutritional bars.
Except for historical information contained herein, the matters discussed in the press release are forward looking statements that involve risks and uncertainties, including the timely development and acceptance of new products, the impact of competitive pricing, and other risks detailed from time to time in the company's SEC reports, copies of which are available upon request from Weider's investor relations department. Actual results may differ materially from those projected. These forward looking statements represent the Company's judgment as of the date of this release. The Company disclaims, however, any intent or obligation to update these forward looking statements.
SOURCE Weider Nutrition International, Inc.
/CONTACT: Joseph W. Baty, Senior VP, Finance, of Weider Nutrition International, 801-975-5000, or firstname.lastname@example.org; or Keith Lippert, 212-838-3777, or Adam Aron, 415-433-3777, or email@example.com, both of Lippert/Heilshorn & Associates, for Weider Nutrition International /
CO: Weider Nutrition International, Inc.; Wal-Mart Stores, Inc. ST: Arkansas, Utah IN: HOU REA SU:
DM-KP -- SFTH021 -- 4071 03/26/98 08:30 EST http://www.prnewswire.com
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|Date:||Mar 26, 1998|
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