Weekly profile.

CHEROKEE INC.

Symbol: CHKE Exchange: NASDAQ  Close: $23.99 1-WK % Chg: -0.7%

Business Overview

Cherokee Inc., incorporated in 1988, is in the business of marketing and licensing the Cherokee and Sideout brands and related trademarks and other brands it owns or represents. The company licenses its brand names and trademarks for apparel, footwear and accessories in the United States. The company and its wholly owned subsidiary, SPELL C. LLC own several trademarks, including Cherokee, Sideout, Sideout Sport, King of the Beach, Carole Little, CLII, Saint Tropez-West, Chorus Line, All that Jazz, Molly Malloy and others. The Sideout brand and related trademarks aim to represent a young, active lifestyle. They were acquired by the company in November 1997. The Carole Little and Chorus Line brands and trademarks were acquired by the company in December 2002. These brands are women's brands that Cherokee intends to market in apparel, accessories and home products. As of February 1, 2003, the company had 13 continuing license agreements, covering both domestic and international markets.

WEEKLY PROFILE

Income Statement               LTM *     2003 **

Revenue (millions)             $36.3     $33.1
Operating Income (millions)     24.2      23.2
Net Income (millions)           14.2      13
EPS                             $1.67     $1.54

Summary

Headquarters: Van Nuys
Market Cap: $206.4 million
Dividend Yield: 1.6%
P/E Ratio: 14.4

* Latest 12 months ended Dec. 2003

** Fiscal year ended March 2003

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