Weekday Audience for Online Radio Networks Grew by 38% between June 2005 and 2006; Midday Cumulative Audience Exceeds 3 Million Listeners.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Arbitron Inc. (NYSE NYSE See: New York Stock Exchange : ARB) and comScore Media Metrix, a division of comScore Networks, Inc., released today the online radio ratings for June 2006 whose findings observed a sharp increase in Average Quarter-Hour audience compared to the same month last year. The weekday Average Quarter-Hour (AQH AQH Average Quarter Hour (radio ratings) AQH American Quarter Horse AQH Average Quarter of an Hour (advertising) ) audience for the measured online radio networks for June 2006 is 1,031,368 people age 12 and older listening Monday-Friday 6AM-7PM. The June 2006 audience to the five networks that were measured in the June 2005 report increased 38 percent, growing from an AQH audience of 743,500 in 2005 to an AQH audience of 1,022,400 persons age 12 and older in June 2006. Average Quarter-Hour audiences are the estimated average number of people who listen during any given 15-minute period within a specified daypart. More than six million different people, age 12 and older, tuned to the online radio networks measured by comScore Arbitron during an average week in June, Monday to Sunday from 6AM-Midnight. The midday cumulative audience (Mon-Fri 10AM-3PM) for the six measured networks in June 2006 reached 3,279,400 listeners. The June report of the comScore Arbitron Online Radio Ratings service Ratings Service A company, such as Moody's or Standard & Poor's, that rates various debt and preferred stock issues for safety of payment of principal, interest, or dividends. rated America Online's AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) Radio Network; Yahoo!(R) Music; Microsoft's MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). Radio and WindowsMedia.com; Live365; ESPN Radio ESPN Radio is a national sports radio network based in the United States. It was launched on January 1, 1992 under the original banner of "SportsRadio ESPN." ESPN Radio is located at ESPN headquarters in Bristol, Connecticut. ; and Clear Channel Online Music and Radio during an average broadcast week in the month of June. Ronning Lipset Radio represents all the networks, with the exception of ESPN Radio.
Persons 12+
Average Weekly Audience
JUNE 2006
Geography: United States (50 States)
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Monday-Friday 6AM-7PM Monday-Sunday 6AM-Midnight
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Average Average
Cume Quarter-Hour Cume Quarter-Hour
Persons Persons Persons Persons
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America Online's AOL
Radio Network 1,106,100 313,700 1,648,200 195,100
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Clear Channel Online
Music and Radio 783,500 130,100 906,600 72,700
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ESPN Radio 124,000 9,000 186,400 5,000
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Live365 515,800 105,900 717,200 60,600
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Microsoft's MSN Radio
and WindowsMedia.com 617,700 153,900 825,900 86,000
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Yahoo
Music/LAUNCHcast 1,505,200 318,800 2,329,300 196,300
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TOTAL: All Six
Networks 4,415,135 1,031,368 6,295,229 615,717
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Total RL Radio
Network 4,297,700 1,022,400 6,116,800 610,700
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Note: Cume is defined as the number of different people who listen
during a given daypart. Cume audience estimates for individual
networks should not be added, because people who listen to more than
one network will be counted twice. The reported audience for the total
of the four networks is an unduplicated estimate of the number of
different people who listened to one or more of the networks for a
minimum of five minutes during the week.
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* ESPN Radio was not part of the measured networks in June 2005. They
have been excluded from the comparison which shows an increase in AQH
audience of 38 percent.
The comScore Arbitron Online Radio Ratings service is based on a subset A group of commands or functions that do not include all the capabilities of the original specification. Software or hardware components designed for the subset will also work with the original. of approximately 200,000 U.S. participants within the comScore global consumer panel. Using proprietary and patent-pending technology, comScore passively and continuously captures the online behavior of these panelists, including online radio listening behavior. Subscribers receive Average Quarter-Hour and Cume audience estimates for 38 demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. and 15 standard broadcast dayparts. Each month, Arbitron will publish the average weekly audience for Persons 12+, Monday-Friday 6AM-7PM and Monday-Sunday 6AM-Midnight on its Web site (www.arbitron.com). Arbitron represents the comScore Arbitron Online Radio Ratings service. For more information, contact Diane Williams Diane Williams is the author of It Was Like My Trying to Have a Tender-Hearted Nature, a novella and stories forthcoming from FC2 in the fall of 2007. She is also the author of Romancer Erector (Dalkey Archive Press, 2001), Excitability: Selected Stories (diane.williams@arbitron.com) or Bill Rose (bill.rose@arbitron.com). About Arbitron Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has also developed the Portable People Meter The Portable People Meter (sometimes mistakenly "Personal People Meter") or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. (PPM(SM)), a new technology for media and marketing research. Arbitron's marketing and business units are supported by its research and technology organization, located in Columbia, Maryland Columbia is a census-designated place and planned community in Howard County, Maryland, United States. It is a suburb of Baltimore, and, to a lesser degree, Washington, DC. It began with the idea that a city could enhance its residents' quality of life. . Arbitron has approximately 1,700 employees; its executive offices are located in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Through its Scarborough Research joint venture with VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User , Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper and online industries. About comScore Media Metrix comScore Media Metrix, a division of comScore Networks, provides industry-leading Internet audience measurement services that report-with unmatched accuracy-details of online media usage, visitor demographics and online buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix continues the tradition of quality and innovation established by its Media Metrix syndicated Internet ratings-long recognized as the currency in online media measurement among financial analysts, advertising agencies, publishers and marketers-while drawing upon comScore's advanced technologies to address important new industry requirements. All comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies. PPM(SM) is a service mark of Arbitron Inc. Yahoo!(R) is a registered trademark of Yahoo Inc. AOL(R) is a registered trademark of America Online See AOL. , Inc. All other product names are trademarks or registered markets of their respective owners. |
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