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Website/e-commerce.


Certificate of Excellence AWARD ABAMN 2004 AD Award Contest

Website for Brokers and Correspondent Lenders

Institution: IndyMac Bank, Passadena, Cailf.

Assets: $16.8 billion, 18 locations

A page for brokers and correspondent lenders was created as an adjunct to the IndyMac Bank website.

The site (www.indymacb2b.com) was developed by the bank's internal Web team to make the mortgage process faster, easier and more efficient by providing customers with the tools they need to submit, price, make decisions about and lock in loan rates online.

"When creating a website, it is essential to consider the needs of your customer base as well as have a clear understanding of the tools, enhancements and value-added services that mean the most to their business," says Amy Martinez of the bank.

COPYRIGHT 2005 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

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Title Annotation:advertising awards
Publication:ABA Bank Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 2005
Words:128
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