Webinar Sponsored by LeadLife and OneSource Helps B2Bs Find & Nurture the Right Prospects.

April webinar offers strategies for more effective use of lead generation dollars and increasing sales performance in today's challenging economy

ATLANTA, March 18 /PRNewswire/ -- In the current tough economy, more companies are working with reduced marketing budgets while feeling increased pressure to reach and convert the right prospects. An upcoming webinar co-sponsored by LeadLife Solutions (http://www.leadlife.com/) and OneSource (http://www.onesource.com/) will provide businesses with insights and strategies that can help them to make more effective use of their limited lead generation dollars and close more sales for greater revenue performance.

The complimentary webinar, "Success in a Challenging Economy: Finding & Nurturing the Right Prospects," will take place on Thurs., April 9 from 11 a.m. to noon EDT.

  Among the topics to be discussed:

  --  How companies can generate more "sales ready" leads
  --  What practices contribute most to lead conversion and sales
      effectiveness
  --  Prospect segmentation and campaign design
  --  Improving lead generation and management processes
  --  Connecting your offer to the prospect's needs

LeadLife is a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. OneSource, a recognized leader in business information solutions, delivers unparalleled company, executive and industry intelligence.

"There's no denying that finding qualified leads has become more challenging," said Lisa Cramer, president of LeadLife and one of the webinar's co-presenters. "Now more than ever, having effective lead generation practices, as well as knowing how to nurture leads into sales-ready prospects, are key to business success. Our April webinar will explore the steps companies must take to make the most of their limited lead generation dollars, find the right prospects to target and transform them into sales revenue."

Co-presenter Sham Sao is chief marketing officer of OneSource, where he is responsible for its strategic marketing and global lead generation efforts. "In our current economy companies have slashed sales and marketing budgets. Demonstrating a positive return on investment is becoming increasingly vital," he said. "Sales intelligence, when used in tandem with effective lead management practices, plays a key role in driving sales performance by improving prospecting and nurturing efforts."

To register for the April 9 webinar presented by LeadLife and OneSource, go to: http://www.leadlife.com/webcastswebinars.

About OneSource Information Services, Inc.

OneSource, an infoGROUP company, delivers prospect and business intelligence on millions of companies and executives worldwide - optimizing clients' sales and marketing efforts and assisting with business-to-business research activities. OneSource combines and organizes content from over 50 world-class suppliers and supports over 70 unique data fields, providing unparalleled data accuracy and information depth, delivered through the Web, CRM integrations, and information portals.

OneSource is headquartered in Concord, MA, with offices located in North America, Europe, Australia and Asia. For more information, please visit http://www.onesource.com/.

About LeadLife

LeadLife Solutions, Inc. is a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife offers flexible and intuitive marketing software that enables marketers to automatically track, score, prioritize and nurture leads, thereby increasing the value of lead generation dollars (online and offline). LeadLife enables organizations to work smarter, not longer, increasing marketing ROI while maximizing sales resources. For more information on lead management call 1-800-680-6292.

CONTACT: Kathy Cabrera of Carabiner Communications, for LeadLife Solutions, Inc., [phone], [e-mail]; or Meredith Smith of LeadLife Solutions, Inc., [phone], [e-mail]

Web Site: http://www.leadlife.com/