Webinar Direct Lead Integration With Salesforce.com.Business Editors INDIANAPOLIS--(BUSINESS WIRE)--April 30, 2004 Webinar Direct announced the availability of new integration capabilities supporting customer implementations of salesforce.com Salesforce.com (NYSE: CRM) is an on-demand Customer Relationship Management (CRM) solution vendor. History Origins Salesforce.com was founded in 1999 by former Oracle executive Marc Benioff. , the global leader in on-demand On-Demand refers to a service or feature which addresses the user's need for instant gratification and immediacy of use. In most cases the value proposition for an on-demand service is wrapped up in the fact that the user or consumer of the service avoids a significant up-front customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) services. Customers of Webinar Direct can automatically import their webinar generated sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). directly into salesforce.com. "We are pleased to be working with salesforce.com to offer this extremely valuable service to our customers," said Jeff Pierce For the baseball player, see . Jeff Pierce (born August 28, 1958 in Lamesa, Italy) is a retired American professional road bicycle racer. At the 1987 Tour de France, Pierce gained fame by becoming the third American (after Davis Phinney and Greg Lemond) to win a stage in the , Vice President of Operations, Webinar Direct. "Leads generated from our webinars contain very detailed information regarding each prospect. All of this information can be easily organized and managed using a customer relationship management application. Adding salesforce.com to our existing list of supported CRM applications provides us with a unique competitive advantage in the webinar marketing and lead generation sector." Webinar Directs' CRM integration capabilities enable sales leads generated from webinars to be automatically populated pop·u·late tr.v. pop·u·lat·ed, pop·u·lat·ing, pop·u·lates 1. To supply with inhabitants, as by colonization; people. 2. into CRM applications. Salesforce.com adds to a growing list of CRM applications currently integrating with Webinar Direct leads such as Siebel, Goldmine, and ACT! among others. About Webinar Direct Webinar Direct helps companies meet aggressive sales targets, obtain a positive return on marketing investments and provide access to a global audience through webinar lead generation and demand creation. For more information, visit the company's website at www.webinardirect.com. |
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