WebTrends and Vignette Enter Into Alliance to Offer Integrated Visitor Relationship Management Reporting Solution.

Business/High Tech Editors

PORTLAND, Ore.--(BUSINESS WIRE)--June 26, 2000

Market Leaders to Integrate CommerceTrends 3.0 Platform From WebTrends With Vignette's eBusiness Platform to Provide Comprehensive

Personalization Capabilities to Every Web Site Visitor

WebTrends Corporation (Nasdaq:WEBT), the leading provider of enterprise solutions for eBusiness Intelligence and Visitor Relationship Management (VRM)(TM), today announced an alliance with Vignette Corp., (Nasdaq:VIGN) the leading supplier of eBusiness applications for building online businesses.

The alliance will offer integration between WebTrends' eBusiness Intelligence solutions and the Vignette V/5 Platform via the WebTrends Data Conduit for Vignette module. Additionally, WebTrends and Vignette will provide integration between the next-generation technologies of Vignette's V/5 platform and the CommerceTrends 3.0(TM) platform, giving customers the ability to manage and optimize their visitor interactions along all touchpoints, offering personalized content and relationship marketing services.

"WebTrends' mission of providing Visitor Relationship Management reporting to cutting-edge eBusinesses is a great complement to Vignette's platform for personalized content and relationship marketing services," said Bill Daniel, senior vice president of products for Vignette. "Using WebTrends, businesses can capture all relevant visitor interactions and take action using the Vignette V/5 platform to deliver personalized content and targeted communications."

"We are excited to be offering this level of integration to our customers. Vignette and WebTrends are both very focused on providing a closed-loop relationship management solution, enabling eBusinesses to be more effective in turning visitors into loyal customers," said Eli Shapira, chief executive officer of WebTrends Corporation. "Integrating the CommerceTrends 3.0 platform with Vignette's platform will provide our customers the first true solution to personalize content to every visitor that comes through their web site."

WebTrends Data Conduit for Vignette Module provides deeper visitor insights

The Vignette V/5 software enables businesses to personalize Web applications, such as eCommerce, portals and self-service sites that will respond dynamically to visitors' needs while delivering tailored content. WebTrends provides enterprise-level companies advanced Web traffic analysis, providing detailed insights into visitor behavior allowing for web site optimization. Through the WebTrends Data Conduit for Vignette module, customers using CommerceTrends 3.0 WebTrends Enterprise Reporting Server and WebTrends Enterprise Suite will be able to receive a deeper level of analysis on Vignette-driven websites. The module will provide businesses with actionable data about visitor interactions and preferences with Vignette's personalized content. The WebTrends Data Conduit for Vignette Module will be available in July.

Platform integration delivers on the promise of closed-loop visitor relationships

As organizations begin to leverage multiple electronic and "brick and mortar" marketing and commerce channels to reach their customers, they require the ability to gain a single balanced and complete view of each visitor across all touchpoints. Companies must optimize and personalize visitor interactions to maximize the effectiveness of their marketing efforts and better serve and retain their customers. To accomplish this CommerceTrends 3.0, the first platform for Visitor Relationship Management, will fuel Vignette's eBusiness platform with visitor insights on behavior and usage of an organization's web site. In addition, the content management, lifecycle personalization and relationship marketing servers provided by Vignette's eBusiness platform will be linked with online behavioral visitor data supplied by CommerceTrends, providing the full capability to offer personalized services that build and fortify visitor and customer relationships.

About the V/5 Platform

The V/5 E-business Platform(TM) consists of an open and scalable architectural foundation, and includes the following integrated set of products:

-- The Vignette V/5 Content Management Server(TM) provides

tightly integrated content management, scalable content

delivery and "content aware" personalization;

-- The Vignette V/5 Lifecycle Personalization Server(TM) brings a

wide array of proven personalization capabilities for

e-businesses to provide highly personalized service to

customers, employees, and business partners;

-- The Vignette V/5 Relationship Marketing Server(TM) provides a

complete, closed-loop eMarketing solution that enables

business users to gain critical business insight by measuring

and analyzing customer interactions across multiple business

touchpoints;

-- The Vignette V/5 Communication Server(TM) empowers

e-businesses to connect to a mobile audience and manage

relationships with customers, partners, and employees via

multiple electronic touchpoints such as e-mail, pagers, PDAs,

and WAP enabled mobile phones;

-- The Vignette V/5 Syndication Server(TM) enables customers to

expand their e-businesses to a scalable network of affiliated

online partners; and

-- The Vignette V/5 Advanced Deployment Server(TM) allows users

to manage enterprise-wide development, testing and production

environments for e-business applications.

About Commerce Trends 3.0

CommerceTrends 3.0 is the industry's first platform for Visitor Relationship Management, providing organizations with unparalleled capabilities to capture, analyze, and understand the behavior of web site visitors, better manage eMarketing campaigns, increase returns on eCommerce initiatives, and optimize personalized content on web sites to improve visitor experience. Built on a browser-based, cross-platform architecture, CommerceTrends' advanced functionality includes enterprise-scalable Web visitor analysis, campaign management, revenue forecasting, eMarketing ROI analysis, visitor and buyer qualification, database integration and Web data warehouse capabilities. Through its open architecture, CommerceTrends 3.0 delivers advanced Webhousing technology, providing business managers rich behavioral Web analysis that can be integrated with organizational databases such as CRM (Customer Relationship Management), Content Management or ERP (Enterprise Resource Planning) systems. The result is comprehensive Web visitor insights that can be explored through the CommerceTrends OLAP Manager and third-party data mining solutions to fuel more accurate personalization and targeted marketing efforts. For more information on CommerceTrends 3.0 please visit http://www.webtrends.com/products/commerce.

About Vignette Corporation

Vignette Corporation (Nasdaq:VIGN) is the leading supplier of e-business applications for building online businesses. Vignette helps enable Internet businesses to reach more prospects, attract and retain new customers, increase overall customer satisfaction and raise the total purchase per visit. Vignette powers more than 500 of the leading dot.com and Fortune 500 e-businesses, including AT&T, BMW, CBS Broadcasting, CNET, Daimler/Chrysler, Simon & Schuster, Sprint, Tandy Corporation, and United Airlines. Vignette e-business applications transparently automate the customer's side of the interaction, taking away much of the anxiety and work involved in being a customer. Headquartered in Austin, Texas, Vignette Corporation has offices located throughout Europe, Asia, and in Australia and can be found on the Web at http://www.vignette.com.

About WebTrends

Founded in 1993, WebTrends Corporation (http://www.webtrends.com) is the leading provider of Visitor Relationship Management and eBusiness Intelligence solutions for Internet and intranet servers and firewalls.

WebTrends offers organizations a comprehensive set of solutions that are integrated, scalable, modular, and easy to use. Products include CommerceTrends, WebTrends Enterprise Reporting Server, WebTrends Enterprise Suite, WebTrends Professional Suite, WebTrends Log Analyzer, WebTrends Security Analyzer, WebTrends Firewall Suite and WebTrends Live, the industry's first Web traffic analysis eService. They are used by thousands of customers such as ISPs, ASPs, government and educational institutions and corporate clients that include American Express, AT&T, Cable & Wireless, Comcast, DIGEX, Dow Jones & Company, EDS, Firstar, IBM, Microsoft, NASA, NCR, Pharmacia & Upjohn, PSINet, Verio, marchFIRST, and UUNet.

WebTrends' many strategic partners include Allaire (Nasdaq:ALLR), Cable & Wireless, Check Point Software, Cisco Systems (Nasdaq:CSCO), DIGEX (Nasdaq:DIGX), Hewlett Packard (Nasdaq:HWP), Internet Dynamics, Lotus Development, Lucent Technologies (NYSE:LU), Microsoft (Nasdaq:MSFT), Novell (Nasdaq:NOVL), Oracle (Nasdaq:ORCL), Vignette (Nasdaq:VIGN) and WatchGuard Technologies.

WebTrends is a registered trademark of WebTrends Corporation. VRM, eVRM, Visitor Relationship Management, Manage Your Visitors and Intelligent Visitor Management are trademarks of WebTrends Corporation. All brands or product names are or may be trademarks of, and are used to identify products and services of, their respective owners.