WebTrends Signs Preferred OEM Agreement with Business Objects Supporting Release of WebTrends Marketing Lab.

PORTLAND, Ore. -- WebTrends Inc.:

--Alliance Offers Web Analytics Industry's Only Integrated, Real-Time KPI Dashboards That Make It Easy to Monitor, Benchmark and Predict Performance

WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced the signing of a preferred OEM agreement with Business Objects (Nasdaq:BOBJ), the world's leading provider of business intelligence (BI) solutions, integrating interactive visual analytics from Crystal Xcelsius(TM) directly into the WebTrends Marketing Lab(TM) product family. The resulting Performance Dashboards -- available in WebTrends Analytics(TM) 8 and WebTrends Marketing Warehouse(TM) at no additional cost -- are the web analytics industry's only integrated Crystal Xcelsius-based performance management dashboards, empowering all users to easily monitor real-time Key Performance Indicators (KPIs) against their goals and pose predictive "what if" scenarios to identify acquisition and conversion strategies that will help ensure those targets are met.

New innovations that the integrated technology provides include the ability for business users to easily establish goals and set KPI thresholds, and instantaneously view past and current top-level performance benchmarked against those targets in real-time. In addition, users can quickly drill into operational details and evaluate multiple "what if" scenarios to determine how to improve results within a single reporting interface. Organizations benefit from a single metrics framework and consistent KPIs that base top-line performance metrics off the direct marketing standard -- actual customers, not just page views or visits -- for all online campaign demand channels, as well as powerful, easy-to-understand visualizations that enable every member of the organization to determine the cause and effect of their efforts and better manage business performance.

Marketing executives may use WebTrends Performance Dashboards if they see that a revenue target is not going to be met. They can quickly pose a "what if" scenario to identify the effect downstream metrics such as average order size, visitor traffic or conversion rate have on their revenue targets in order to determine what acquisition or conversion strategies to use to meet their goals. Or, prior to implementing a new promotion on low priced products, a merchandising manager may investigate how a decrease in Average Order Value will impact traffic, conversion and ultimately revenue performance.

"Crystal Xcelsius provides users with a unique way to gain the most value from their data by using interactive visual analytics to display business information in a variety of dramatic, engaging styles," said Kirk Cunningham, executive director of Crystal marketing at Business Objects. "The integration of our technology within WebTrends provides customers with the ability to easily perform what-if analyses, visually identify current performance trends in real-time, and quickly identify actions required to improve performance. WebTrends has a strong history of leadership and success and this OEM agreement will provide a great opportunity to expand the use of our visual analytics to help companies optimize their online marketing."

"As web analytics matures to Marketing Performance Management, organizations need to shift their analytics strategy from a 'rear window view' of performance to a forward-looking optimization and management framework that guides all of their initiatives," said Greg Drew, CEO and president, WebTrends Inc. "With WebTrends Marketing Lab fueling customer targeting initiatives and integrated performance dashboards for every user, we've made revolutionary strides in delivering solutions that enable marketers to take action and positively affect outcomes to prove and improve their results."

About WebTrends Inc.

As the acknowledged global web analytics market leader for more than twelve years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With the evolution of the enterprise solutions into the WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for the award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, WebTrends stands alone in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.WebTrends.com.

WebTrends, WebTrends Analytics, WebTrends Marketing Lab, and WebTrends Marketing Warehouse are registered trademarks of WebTrends Inc. in the United States and other countries. The Business Objects logo, BusinessObjects, Crystal Reports, Intelligent Question, and Xcelsius are trademarks or registered trademarks of Business Objects in the United States and/or other countries. All other trademarks mentioned are the property of their respective owners.