WebTrends Leads Rapidly Growing Web Analytics Market.

Business Editors, Technology Writers

PORTLAND, Ore.--(BUSINESS WIRE)--Dec. 20, 2000

New study shows that WebTrends holds the largest share among software

vendors in a category predicted to increase tenfold in the next four

years

WebTrends(R) Corporation (Nasdaq:WEBT), the leading provider of Enterprise Solutions for eBusiness Intelligence and Visitor Relationship Management (VRM)(TM), today announced that a new study from Aberdeen Group shows that WebTrends is the single largest supplier of web analytic software.

WebTrends controls 18.4 percent of the market -- a lead of almost 30 percent over the next largest vendor. In addition, WebTrends Live(TM), an industry-leading real-time eCommerce and web visitor analysis eService, has captured 11.5 percent of the ASP market, just nine months after its March 2000 debut.

The Boston-based research group's December 2000 report, titled "Web Analytics: Translating Clicks Into Business", presents a comprehensive survey of the vendors, technology, implementation issues and future of the web analytics space. The study finds that worldwide web analytics market expenditures have grown from $141 million in 1999 to more than $425 million in 2000 -- a growth rate of over 200 percent -- with expected growth to over $4 billion in 2004.

According to Aberdeen, WebTrends has evolved into a provider of enterprise eBusiness solutions, leading the rapidly growing web analytics market. "WebTrends has transformed itself from a supplier of inexpensive click-counting solutions into an enterprise e-Business supplier," said Guy Creese, research director at Aberdeen Group.

Founded in 1993, WebTrends established its market-leading position in web analytics with its award-winning WebTrends Log Analyzer(TM), a software solution for single-server web sites. As the needs and challenges of doing business on the web have evolved and expanded, WebTrends has expanded its product focus to the enterprise business level, providing eBusinesses with the tools to strengthen relationships with their web visitors and convert more visitors to customers. This month WebTrends introduced significant analysis and reporting enhancements for its CommerceTrends VRM Platform(TM). The VRM Platform is an end-to-end enterprise solution that provides marketers the ability to collect and analyze data about the behavior and preferences of their web site visitors, integrate it with customer data from other sources like CRM and ERP applications, and convert the combined insights into targeted marketing action.

"We are extremely pleased to see that WebTrends' industry-leading position in the emerging and ever-changing web analytic space has been acknowledged in this latest Aberdeen Group market research report," said Eli Shapira, chief executive officer of WebTrends Corporation. "WebTrends introduced web analytics to the world in 1993 to help companies understand what's happening on their web sites. We have leveraged that early leadership position to develop ever more sophisticated and effective solutions that have kept us out front -- both in technology and in market share -- ever since."

About WebTrends

Founded in 1993, WebTrends Corporation (http://www.webtrends.com) is the leading provider of Visitor Relationship Management and eBusiness Intelligence solutions for Internet and intranet servers and firewalls.

WebTrends offers organizations a comprehensive set of solutions that are integrated, scalable, modular, and easy to use. Products include CommerceTrends, WebTrends Enterprise Reporting Server, WebTrends Enterprise Suite, WebTrends Professional Suite, WebTrends Log Analyzer, WebTrends Security Analyzer, WebTrends Firewall Suite and WebTrends Live, the industry's first Web traffic and eCommerce analysis eService. They are used by thousands of customers such as ISPs, ASPs, government and educational institutions and corporate clients that include American Express, AT&T, Cable & Wireless, Comcast, Dow Jones & Company, EDS, Firstar, IBM, Microsoft, NASA, NCR, Pharmacia & Upjohn, PSINet, Verio, marchFIRST, and UUNet.

WebTrends' many strategic partners include Allaire (Nasdaq:ALLR), Cable & Wireless, Check Point Software, Cisco Systems (Nasdaq:CSCO), Hewlett Packard (NYSE:HWP), Internet Dynamics, Lotus Development, Lucent Technologies (NYSE:LU), Microsoft (Nasdaq:MSFT), Novell (Nasdaq:NOVL), Oracle (Nasdaq:ORCL), Vignette (Nasdaq:VIGN) and WatchGuard Technologies.

WebTrends is a registered trademark of WebTrends Corporation. Visitor Relationship Management and VRM are trademarks of WebTrends Corporation. All brands or product names mentioned are or may be trademarks of, and are used to identify products and services of, their respective owners.