WebTrends Global Education Program Instructs More Than 5,000 Marketing and Web Professionals in 2006.

Interest Soars in Learning Online Marketing Optimization Techniques Using WebTrends Marketing Lab

PORTLAND, Ore. -- WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced that its global education and training program delivered best practices, tips and training to an audience of more than 5,000 executives, marketers and web professionals in 2006 -- a dramatic increase in worldwide reach over prior years. WebTrends marquee educational event, the WebTrends Seminar Series, recently finished its seventh year, visiting 17 cities worldwide before concluding in Orlando, Florida with WebTrends customer conference, "Marketing Performance In Action (MPIA)."

"WebTrends is at the forefront of online marketing's evolution, having driven web analytics and marketing optimization education for many years," said Bryan Eisenberg, chief persuasion officer, Future Now Inc. "Today, as more and more marketers seize the power of data-driven optimization, WebTrends continues to develop new educational offerings that are literally world-renown for thought-provoking content, practical advice and stellar networking opportunities."

Most recently, WebTrends concluded its customer conference, "Marketing Performance In Action (MPIA)," where more than 300 customers gathered in Orlando for 2-days of educational sessions, workshops and industry keynotes. The event showcased several leading organizations from around the world that are using WebTrends solutions to achieve higher return on investment for their online marketing initiatives and programs.

Greg Drew, WebTrends CEO and president, kicked off the conference with a keynote that featured comments from marquee customers including Jascha Kaykas-Wolff, user experience manager, Microsoft, and Tom Masterman, research manager, Internet Broadcasting. Reflecting the growing importance web analytics plays in managing and optimizing business performance, Jascha shared that "there are three applications all Microsoft's Windows Marketplace team member's start their day with: Microsoft Outlook, Microsoft Product Studio, and WebTrends Analytics[TM]."

Tom Masterman from Internet Broadcasting, one of the nation's largest publishers of online news, highlighted the vital role that WebTrends On Demand plays in managing and optimizing editorial and advertising initiatives for the company's national network of TV station web sites.

MPIA, as well as the WebTrends Seminar Series, dubbed "Marketing Performance Tour", detailed analytics and optimization best practices, and offered instruction on strategic marketing imperatives including optimizing marketing spends, achieving greater metrics accuracy and leveraging relationship marketing to build stronger, more profitable customer relationships. In total, WebTrends held its seminars in 17 cities worldwide this year, including: San Francisco, Chicago, New York, London, Paris, Milan, Brussels, Dusseldorf, Hong Kong, Singapore, Phuket, Bangkok, Kuala Lumpur, Seoul, Mumbai, New Delhi, Sao Paulo and Rio de Janeiro.

In addition, during 2006, WebTrends University trained twice as many people as it did in 2005, which was also a solid growth year for the industry's longest running business best practices and technical training program.

"Web analytics and newer marketing performance management capabilities are vital to proving and improving business performance, and we count our success by the success of our customers," said Greg Drew. "WebTrends industry-leading, innovative education and training offerings play an essential role in ensuring this mutual success and the feedback we've received from this year's attendees has been extremely positive. We're very grateful to the many leading practitioners, partners and industry luminaries that help us make these opportunities so valuable."

About WebTrends Inc.

WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results.

For more information, visit www.webtrends.com

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.