WebTrends Analytics 8 Named One of Best Midmarket Products of the Year by CMP's VARBusiness Magazine.

PORTLAND, Ore. -- WebTrends, the market leader for web analytics and Marketing Performance Management (MPM) solutions, today announced that WebTrends Analytics(TM) 8 was named one of the Best Midmarket Products of the Year by CMP Media's VARBusiness Magazine.

As the only web analytics solution to receive this recognition, WebTrends Analytics provides accurate, customizable marketing analytics that enable organizations of all sizes to prove and improve performance across all online initiatives. VARBusiness editors reviewed more than 350 nominated products and services, selecting 45 as best for mid-market customers (organizations with 100-999 employees).

"WebTrends is consistently recognized by industry analysts as being the most suitable web analytics product on the market with the top strategy and market presence," said Greg Drew, CEO and president of WebTrends. "This VARBusiness award is particularly satisfying as it speaks to our ability to help companies grow and to scale up solution functionality as their needs become more sophisticated. In addition, WebTrends continues to be the only major web analytics vendor with a robust distribution channel, which has created a rich ecosystem of solution integrators, service providers and agencies that are using web analytics as revenue engines for their businesses."

About VARBusiness Magazine

For the past 19 years, VARBusiness' strategic resources have been the gateway to the solution-provider community. VARBusiness provides unique strategic business and technology insight for solution providers through industry-defining research, in-depth editorial, channel events and innovative Web services, enabling these IT professionals to make educated decisions for their businesses, partnerships and customers. VARBusiness has been the recipient of numerous industry awards for both editorial content and design. Additional information about VARBusiness products, events and services is available on the magazine's Web site at www.varbusiness.com.

About WebTrends Inc.

As the acknowledged global web analytics market leader for more than twelve years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Microsoft, Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for the award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, WebTrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.webtrends.com.

WebTrends, WebTrends On Demand, WebTrends Analytics, WebTrends Marketing Lab, and WebTrends Marketing Warehouse are registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.