WebTrends Accelerates Leadership of Web Analytics Market with Leading On Demand Customers and Key Industry Recognitions; Independent Research Firm Names WebTrends the Worldwide Market Share Leader in Web Analytics for Eighth Consecutive Year.PORTLAND, Ore. -- Leading IT market research and advisory firm, IDC has named WebTrends Inc. as the worldwide market share leader in web analytics for the eighth consecutive year -- every year since it began tracking the market. WebTrends achieved its #1 ranking based on leading the market with annual on-demand and software revenue. IDC estimates the size of the web analytics market at $318.0 million in 2005, and projects it to more than double in the next 5 years, growing to $652.5 million by the end of 2010. The independent report, "IDC, Worldwide Web Analytics Software Applications, 2006-2010 Forecast and Analysis: 2005 Shares and Current Outlook in the Year of Integration," report #201794 (June 2006), outlines several factors contributing to WebTrends strong market share position, including the greatly enhanced multivariate The use of multiple variables in a forecasting model. drill-down and ad hoc query A non-standard inquiry. An ad hoc query is created to obtain information as the need arises. Contrast with a query that is predefined and routinely performed. See query and ad hoc. abilities of the award-winning WebTrends(R) 7 and its transition to becoming a private, standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. company. In addition, "...the company's embrace of the on-demand environment has proven valuable and has become a major source of new business, now accounting for roughly 40 percent of bookings." "WebTrends is the perennial web analytics company to catch, having led the market by revenue every year since IDC started tracking it," said Mary Wardley, Vice President, Enterprise Applications and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Software, IDC. "With both on-demand and on-premise solutions, as well as a new product family focused on the broader opportunity of Marketing Performance Management, WebTrends is well positioned to take advantage of the growth in digital marketing." IDC also highlighted the company's focus on strategic business consulting to add value to key accounts, and its new product family, WebTrends(R) Marketing Lab(TM), which adds a broader set of enterprise-class marketing performance management capabilities including a marketing data warehouse for targeted relationship marketing. "Our long-term dominance of the web analytics market can be attributed to our relentless focus on listening to our customers and building solutions they rely on every day to strategically improve their web marketing channel," said Greg Drew, WebTrends CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president. "In 2006, we look forward to building on this customer commitment, widening our market share lead and continuing to grow profitably, as we help even more companies optimize their marketing campaigns and build stronger customer relationships with our new WebTrends Marketing Lab product family and services." Recent Successes Signal Strong Momentum --Microsoft.com selects WebTrends On Demand as its web analytics standard for integrated reporting (June 5, 2006) --WebTrends On Demand named Best New Product or Service finalist by The American Business Awards, a prestigious national, all-encompassing business awards program (May 23, 2006) --WebTrends broadens financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. leadership with 72% of the top 50 U.S. financial services firms using WebTrends web analytics solutions (May 22, 2006) --WebTrends named a 2006 Company to Watch by Intelligent Enterprise magazine's Eighth Annual Editors' Choice Awards, an award recognizing the most innovative and influential companies in business intelligence, service orientation and BPM (May 16, 2006) --WebTrends earns a DM Review Readership Award for its category-leading product quality and customer satisfaction as determined by a reader survey conducted by The Gantry Gantry A name for the couch or table used in a CT scan. The patient lies on the gantry while it slides into the x-ray scanner portion. Mentioned in: Computed Tomography Scans Group, Inc (May 16, 2006) --STA Travel selects WebTrends On Demand for consistent and accurate reporting across all of its global web sites (March 8, 2006) --The Financial Times selects WebTrends On Demand as its enterprise standard analytics platform (February 13, 2006) --WebTrends earns highest scores in Strategy and Market Presence in "The Forrester Wave(TM): Web Analytics, Q1 2006." Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
--NBC Olympics again selects WebTrends On Demand for the NBCOlympics.com's coverage of the 2006 Olympic Games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece Although records cannot verify games earlier than 776 B.C. (January 11, 2006) About WebTrends As the acknowledged global web analytics market leader for more than twelve years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. , WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Ticketmaster, IKEA IKEA Ingvar Kamprad Elmtaryd Agunnaryd (Swedish home furnishings retailer founder's initials and location) , Reuters, General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . , US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for the award-winning technology, but also for a full range of consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, WebTrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.WebTrends.com. WebTrends, WebTrends On Demand, WebTrends Analytics, WebTrends Marketing Lab, and WebTrends Marketing Warehouse are trademarks or registered trademarks of WebTrends Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. All other trademarks mentioned are the property of their respective owners |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion