WebRx and HealthCentral.com Partner With WCC To Promote Best Selling Emergency Contraception Drug ``Plan B''.

Business Editors & High-Tech/Health/Medical Writers

EMERYVILLE, Calif.--(BW HealthWire)--Jan. 16, 2001

HealthCentral (Nasdaq:HCEN), a leading online provider of healthcare e-commerce and content, today announced that Seattle-based Women's Capital Corporation ("WCC"), largely supported by foundations, local Planned Parenthood affiliates and other nonprofit organizations, has signed a comprehensive, long-term sponsorship agreement with HealthCentral to include merchandising programs, an editorial "InfoZone," and extensive advertising and sponsorship across the HealthCentral network.

The agreement represents the online-sales debut of WCC's emergency contraception product "Plan B." The online availability of "Plan B," which will go live on WebRx this month, will allow customers to purchase the product using the privacy and convenience of the Internet and will be marketed across the HealthCentral network as an emergency solution as well as an advanced-planning backup method to barrier birth control devices, (ie. condoms and diaphragms).

"Plan B is on it's way to becoming a household word," said Christine Charbonneau, President & CEO of Planned Parenthood of Western Washington. "We're thrilled that HealthCentral is taking the lead in making this important drug available for sale on the Internet."

WCC's drug "Plan B" is a new emergency contraception prescription product that is sometimes called the "morning after pill." Emergency contraception is a way to prevent pregnancy after having unprotected sex, (such as sex without contraception, or when a contraceptive fails). An important fact is that emergency contraception prevents pregnancy before it begins, and therefore is very different from the recently approved abortion pill Mifeprix(tm) or "RU486."

WCC selected HealthCentral on the merits of its award-winning family of Web sites: HealthCentral.com (www.healthcentral.com), currently ranked the No. 1 consumer health site according to Gomez Advisors, eHealthcare World, and the eHealthcare Leadership Awards; the health superstore WebRx (www.webrx.com), featuring the online pharmacy formerly owned by Drug Emporium Inc. and ranked No. 1 according to Gomez; and, HealthCentral's site RxList.com (www.rxlist.com), recently ranked "Best of the Web" according to the magazines Popular Science and Yahoo! Internet Life.

Dr. Dean Edell, national medical broadcaster and co-founder of HealthCentral, is particularly excited about the new relationship. "We are thrilled to be at the forefront of Plan B's online sales and information campaign," he said. "I am a big supporter of Plan B and providing this sort of new and vital health-related service to the public is exactly the reason I started the company."

A significant aspect of this agreement is the launch of HealthCentral's "InfoZone Program," a co-branded sponsorship program consisting of a mini Web site designed to provide in depth information about a sponsor's products and services. The HealthCentral.com/"Plan B" InfoZone will serve to educate consumers on the value of emergency contraception and will drive measurable results via sales of the product on the WebRx Health Superstore.

"HealthCentral has the distinct capability of leveraging our award-winning content sites to educate consumers, while using our state-of-the-art commerce site WebRx to merchandise and sell our partners' products. In addition, with the extensive on air reach of Dr. Dean Edell, we have a uniquely powerful platform from which to promote our partnerships," said Frank Babbitt, vice president, consumer Internet development of HealthCentral."

About HealthCentral

HealthCentral (Nasdaq:HCEN) is a leading provider of healthcare e-commerce and content to consumers through a network of sites: WebRx(sm), Vitamins.com, HealthCentral.com, RxList.com and DrugEmporium.com. Its e-commerce site WebRx(sm) (www.webrx.com), features more than 25,000 products. In addition to its much-praised, full service Pharmacy, WebRx(sm) features one of the largest selections of vitamins, a complete Vision Center and a Comfort Living department with products such as ergonomic chairs, water purifiers and an extensive line of allergy control products. HealthCentral.com provides in-depth health-related information and commentary by experts such as Dr. Dean Edell and the People's Pharmacy. HealthCentral is also an applications service provider to hospitals and healthcare organizations for health e-commerce and content.

About Women's Capital Corporation and "Plan B"

WCC is a privately held company, organized in 1997, to bring Plan B to the U.S. and Canadian markets, and to develop other critically-needed reproductive health products for women. WCC's efforts to develop and market Plan B represent a novel public/private sector partnership, involving not-for-profit organizations, such as the Seattle-based Program for Appropriate Technology in Health (PATH), which pioneered pharmacists' prescriptive authority for emergency contraception in Washington State. Financing for Plan B has come, in large part, from U.S. foundations, such as the David and Lucile Packard Foundation, the Wallace Alexander Gerbode Foundation, the Compton Foundation, HKH Foundation and Summit Foundation. Robert Wallace, Chairman of the Wallace Global Fund, was the project's "angel investor." Five Planned Parenthood affiliates also made equity investments in Plan B, including Planned Parenthood of Western Washington. For more information about Plan B, please access the Plan B Web site at http://www.go2planb.com.

HealthCentral Forward-Looking Statements

Except for historical information, the statements in this news release are forward-looking statements, involving risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. Potential risks and uncertainties include, but are not limited to, the Company's limited operating history and need to generate revenues, the Company's need to preserve and possibly raise additional cash, the substantial competition in the ehealth market, possible liability related to content on or accessed through the Company's Web sites, the need to build a brand name quickly, the effect of substantial and changing government regulation, possible systems interruptions, a failure to integrate acquisitions or manage growth, and a failure to attract and retain key employees. Further information regarding these and other risks is included in HealthCentral.com's Annual Report on the Form 10-K for the year ended Dec. 31,1999, Quarterly Reports on Form 10-Q for the quarters ended March 31, 2000, June 30, 2000, and Sept. 30, 2000 and other documents filed with the SEC.