WebEnable Inaugurates Indirect Sales Channel Program; Lupfer & Associates Becomes Manufacturers' Representative Partner.

CONCORD, Mass.--(BUSINESS WIRE)--Oct. 20, 1997--WebEnable, Inc., today announced the launch of its Indirect Sales Channel Program, with Lupfer & Associates as its first manufacturers' representative partner.

WebEnable, a leader in Sales Channel Automation, said the channel program is central to its development of a comprehensive suite of integrated turn-key Java-based software products for the emerging Sales Channel Automation segment of the Front Office Automation market. WebEnable is in the vanguard of companies offering Web-based applications that provide secure, partitioned multi-tiered sales automation functionality for manufacturers and their channel partners.

"We are especially proud to inaugurate our Indirect Sales Channel Program with a manufacturers' representative of the caliber of Lupfer & Associates as our first partner," said WebEnable Chairman and Chief Executive Officer Brian Handspicker. "The partnership of WebEnable and Lupfer is a terrific match as we develop our channel program for the electrical and electronic component industries. Don Lupfer's 30 years of experience in distribution in the electrical and electronic components industries add great value to WebEnable's indirect channel programs in these vertical markets."

"WebEnable's channel program is an important element for our future growth," said Donald Lupfer, President and Chief Executive Officer of the South Natick, Mass., company that bears his name.

Lupfer, who also is Editor of Electronic Distribution Report, a newsletter, added, "Both WebEnable and Lupfer & Associates have a strong commitment to supporting indirect channel sales." -0-

    Among the benefits of WebEnable's Indirect Sales Channel Program
are:

    -- Progressive Discounts for its Silver, Gold and Platinum
Partners
    -- Dedicated Relationship Managers
    -- On-line and On-Site Training Support
    -- Dedicated Field Application Engineers
    -- Joint Sales Call and Proposal Generation Support
    -- Co-op Advertising and Promotion Dollars
    -- Dedicated 1-800 Technical Support
    -- Web-based Product Support and Marketing Pilot Program Support
    -- Beta-test Program Support
    -- 2-tier Onsite and Web-based Training Program
    -- Web-based Channel Automation Support for Partners

-0-

WebEnable recently introduced its first product, the WebEnable Marketing Encyclopedia. The company also plans the release of its Web-based Integrated Sales Channel Automation Suite with the help of its partners in the coming months. The Sales Channel Automation Suite will enable the secure, partitioned sharing of product information (such as product details, marketing collateral, technical specifications, pricing schedules, and purchase order status via the Internet). It will also include applications that manage functions such as ordering, bid and proposal generation, and marketing program management.

Last week, WebEnable was selected by InfoTEST International, an Internet focused market development and business benchmarking organization, to develop applications for Caterpillar and Texas Instruments to test the viability of extranet security.

WebEnable develops Web-based applications that support corporate business processes on corporate intranets, extranets and the Internet. WebEnable's products are multi-platform turn-key Java and HTML applications that help corporations manage their extended business relationships. WebEnable's products support international business-to-business electronic commerce through Java-based sales and marketing applications.

CONTACT: WebEnable

Brian Handspicker, 508/371-8077 or 888/371-8077

[e-mail]

or

Lupfer & Associates

Donald Lupfer, 508/655-3950