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Web-powered job recruiting: online teacher recruiting saves time, money and resources.


For several years, William Singleton, superintendent of South Carolina's Jasper County Jasper County is the name of eight counties in the United States of America:
  • Jasper County, Georgia (Located in the Atlanta Metropolitan Area)
  • Jasper County, Illinois
  • Jasper County, Indiana
  • Jasper County, Iowa
  • Jasper County, Mississippi
 School District, has traveled to job fairs in other states to recruit teachers, particularly in math, science and special education. Armed with $2,500 signing bonuses to sweeten sweet·en  
v. sweet·ened, sweet·en·ing, sweet·ens

v.tr.
1. To make sweet or sweeter by adding sugar, honey, saccharin, or another sweet substance.

2. To make more pleasant or agreeable.
 the pot, Singleton recently joined more than 250 other recruiters in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 towns with large teacher education pools, including Buffalo and Rochester. Similarly, administrators in Montgomery County Montgomery County may refer to:
  • Montgomery County, Alabama
  • Montgomery County, Arkansas
  • Montgomery County, Georgia
  • Montgomery County, Illinois
  • Montgomery County, Indiana
  • Montgomery County, Iowa
  • Montgomery County, Kansas
, Md., sent representatives to job fairs in Massachusetts, Minnesota and Ohio, and this year educators in Fairfax County, Va., made 38 recruiting trips in 10 states.

Such efforts are deemed necessary in the present job market, especially for critical content areas and hard-to-staff schools. This situation is only expected to get worse. About 42 percent of the nation's 2.9 million teachers are near retirement age, and the U.S. Department of Education says more than a million replacement teachers will be needed by 2008.

These recruitment pressures affect every school district, and force administrators to cast wider nets to find qualified applicants. But while recruiting trips are expensive and time-consuming, and traditional print advertising has a limited reach, growing numbers of districts are turning to the Internet.

Online Marketplaces

Since teacher placement is a gigantic market, there are countless numbers of free, fee-based, and in some cases even fraudulent Web sites to match employers and applicants. Most districts post jobs on specialized school-related sites. For example, Administrators.net offers a link to a searchable job center where administrators can post openings and teachers can post resumes. Similarly, online professional association job banks, including NSTA NSTA National Science Teachers Association
NSTA National School Transportation Association
NSTA National Spasmodic Torticollis Association
NSTA National Substitute Teachers Alliance (Fresno, California) 
.org for science and NCTM NCTM National Council of Teachers of Mathematics
NCTM Nationally Certified Teacher of Music
NCTM North Carolina Transportation Museum
NCTM National Capital Trolley Museum
NCTM Nationally Certified in Therapeutic Massage
.org for math, are prime locations to seek applicants in content areas.

But the quality of the district Web site is a key factor in attracting online applicants, and it is surprising how many administrators are not taking advantage of this powerful recruiting tool. Every district site should have a prominent employment section with detailed application instructions. Such announcements can present unlimited information about the schools and the community, including photo essays, audiovisual clips, virtual school tours, and links to related resources such as handbooks and salary schedules. A strong example is the "Employees" section of Nevada's Clark County Clark County is the name of twelve counties in the United States of America:
  • Clark County, Arkansas
  • Clark County, Idaho
  • Clark County, Illinois
  • Clark County, Indiana
  • Clark County, Kansas
  • Clark County, Kentucky
  • Clark County, Missouri
 Schools site, one of the fastest growing districts in the United States. Many states are also establishing statewide teacher job clearinghouses, such as TeachinFlorida. com and South Carolina's CERRA--the Center for Educator Recruitment, Retention and Advancement.

Moving Forward

Many districts are now accepting online applications, and do online screening, such as the Irving Independent School District Irving Independent School District is a school district based in Irving, Texas (USA). The district, which covers 48.5 square miles, serves most of the city of Irving, except for Valley Ranch and a portion of Las Colinas. The district also serves a small portion of Grand Prairie.  in Texas that uses an assessment administered by the Gallup organization. A few districts have also experimented with using Web cams to interview distant candidates.

The Jasper County School District now posts jobs on its Web site as well as at the statewide CERRA CERRA Center for Educator Recruitment, Retention, & Advancement (South Carolina, USA) , and screens online applications. The Web gives districts immediate access to a national market of teachers, and you need to make sure that your online recruiting resources are up-to-date, and that you support your professional job sites.

RESOURCES

Administrators.net

www.administrators.net

Recruiting New Teachers

www.rnt.org

Teachers Support Network

www.teacherssupportnetwork.com

Teacbers-Teachers.com

www.teachers-teachers.com

Clark County Schools

ccsd.net/employees

CERRA--South Carolina

www.cerra.org

Odvard Egil Dyrli, dyrli@uconn.edu, is senior editor and emeritus professor of education at the University of Connecticut The University of Connecticut is the State of Connecticut's land-grant university. It was founded in 1881 and serves more than 27,000 students on its six campuses, including more than 9,000 graduate students in multiple programs.

UConn's main campus is in Storrs, Connecticut.
.
COPYRIGHT 2006 Professional Media Group LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Author:Dyrli, Odvard Egil
Publication:District Administration
Geographic Code:1USA
Date:Jul 1, 2006
Words:556
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