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Web success begins with content.


A well developed content strategy can give your Web site staying power. Plan your content by taking the perspective of your intended readers and consider the purpose of their visit. Focus on the information and resources your visitors require to solve problems or make purchasing decisions, and keep information current. Up-to-date information is vital to your readers, and can indicate how well your site, as well as your business, is being managed. Remember, your overall objective is to earn repeat visits.

Motivate your target audience to return to your site by providing the best content source for quality, quantity, relevancy and freshness.

This past year, Farms.com has achieved an outstanding 100% growth in traffic, averaging almost 20,000 user sessions A count of how many times all users access a Web site regardless whether the same person came back several times during the measurement period. If a user leaves and returns within a short time, some systems count those sessions as one. Contrast with unique visitors. See also user session.  per day and over 3,000,000 page views per month. We consider this growth the result of continued improvement in the quality and quantity of content we feature on our site.

For more information, visit www.agpromote.com, part of the Farms.com Web site, or contact Joe Dales at joe.dales@farms.com; 877/438-5729, ext. 5013.
COPYRIGHT 2006 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:The Scoop on Recruiting
Publication:Agri Marketing
Date:Sep 1, 2006
Words:180
Previous Article:A roundtable recap.(The Scoop on Recruiting)(2006 AgCareers.com)(Discussion)
Next Article:Upcoming AgCareers.com events.(The Scoop on Recruiting)(Calendar)



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