Web site--directed to consumers.
CLIENT: The Catfish Institute, Belzoni, Miss.
AGENCY: Fleishman-Hillard Inc., Kansas City, Mo.--Jamie Greenheck,
Steve Dubinsky, Jeff Webber, Lindsey Henry and Janelle Davis.
MESSAGE: The Web site was designed to be a resource for varied
audiences, while educating consumers about the mild taste and
versatility of U.S. Farm-Raised Catfish.
AUDIENCE: Primary: consumers and home cooks, food service
professionals. Secondary: U.S. catfish industry, news media.
MERIT: Pfizer Animal Health / Biggs/Gilmore Communications
NATIONAL FINALISTS: North Carolina Department of Agriculture &
Consumer Services / In-house Missouri State Fair / Callis &
Associates
COPYRIGHT 2004 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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