Web firm strikes chord with business.Start small and grow at an even pace. Contract out more. These are the business philosophies of a young, aggressive company that is experiencing unprecedented growth. For Mitch The name Mitch can mean:
"We've grown a lot faster than we thought. People want to work with us," says Ross, owner of Off Road Productions, a Sudbury-based multimedia Web design firm. Ross maintains a small office staff and contracts out his creative and Web design work to local professionals. His emphasis on deliberately keeping his business small and producing a quality, customer-oriented service and product has made local creative people come to him, not the other way around. In fact, Ross says he is having problems finding work for all the contractors who want to work for him. Contracted programmers This is a list of programmers notable for their contributions to software, either as original author or architect, or for later additions. See also: Game programmer, List of computer scientists and designers enjoy the freedom that comes with working on projects of their own choosing, and are able to pursue several different projects for other employers at the same time, he says. Ross, a musician, studied music at Cambrian College Cambrian College is a college of applied arts and technology in Greater Sudbury, Ontario, Canada. Established in 1967, and funded by the province of Ontario, Cambrian has campuses in Sudbury, Espanola and Little Current. in Sudbury and composition at Laurentian University Laurentian University, main campus at Sudbury, Ont., Canada; bilingual, coeducational; founded 1960. Among its faculties are those in astronomy, commerce, computer science, education, engineering, law, mathematics, music, native studies, nursing, physics, and social before beginning a career that spanned various local media and production jobs. He worked as a broadcaster and copywriter for two Sudbury radio stations and did production work for others. When he was approached to do audio work for Web sites, the opportunity to blend his musical composition talents with modern technology hit him like a ton of bricks, he recalls. "It was just the right time. I was presented with a flurry Flurry A drastic volume increase in a specific security. of activity that just made everything right," Ross says. Deliberately staying small in terms of office staff, says Ross, is his strategy for success. Most of his competitors, he maintains, have full-time office staff. This negatively affects their bottom line, he says. Keeping his overhead costs overhead costs see fixed costs. low allows him to sell his services at a lower price, making his business competitive. Ross applies his musical talents to his Web sites. From a short and simple two-second jingle to a digitally recorded full-length song. Ross incorporates audio tracks into Web sites to make them more enticing to visitors. He also incorporates animation, graphics, photography and other multimedia elements into his Web sites. A Web site without music "is like having a McDonald's commercial without a jingle. It's not as memorable," Ross says. Music, he says, adds an element of excitement and interest. It helps customers remember you and what you do. As local businesses become more attuned at·tune tr.v. at·tuned, at·tun·ing, at·tunes 1. To bring into a harmonious or responsive relationship: an industry that is not attuned to market demands. 2. to this marketing strategy, Ross says, they look for companies like his that offer this added feature. [ILLUSTRATION OMITTED] Off Road Productions has gone to great lengths to get the right sound for companies. Ross says that he had a company contract him to develop a multimedia Web site with audio for a fishing guide. Ross used the sound of an old-fashioned fishing rod on the site to enhance the user experience. More recently, he has been focusing on expanding his market share in the area through sales calls. www.offroadproductions.ca/ BY JOSEPH QUESNEL Joseph Quesnel (15 November 1746 – 3 July 1809) was a French Canadian composer, poet, and playwright. Among his works were two operas, Colas et Colinette and Lucas et Cécile; the former is considered to be the first Canadian opera. Northern Ontario Business Northern Ontario Business is a Canadian magazine, which publishes monthly in Greater Sudbury, Ontario. The magazine covers business news and issues in Northern Ontario. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion