Web Sites Grapple with New Privacy and Security Laws as Calif. AB 68 Takes Effect July 1; Keynote Launches New Compliance Management Service.

Business Editors/High-Tech Writers

Total Performance Management Symposium

NEW YORK--(BUSINESS WIRE)--June 8, 2004

Keynote Systems (Nasdaq:KEYN)

            --  WebIntegrity 3.0 is a Cost-Effective, Highly
                Customizable Hosted Service for Simplified
                Management of Web Site Compliance

            --  Reduce Risks and Minimize the Cost of
                Regulatory Compliance

            --  As the List of Regulations Grows, Online
                Businesses Are Under Fire

With an ever growing list of regulations coming from federal and state agencies, Keynote Systems (Nasdaq:KEYN), the worldwide leader in Web performance measurement and management services, announced today at its Total Performance Management Symposium, WebIntegrity(TM) 3.0, a hosted service that enables enterprises to proactively monitor their Web sites to ensure compliance with privacy, security and corporate standards. The announcement is particularly timely as California AB 68 takes effect on July 1.

AB 68 mandates that all Web sites collecting information from California residents must display a privacy policy and must comply with it. This is only one of many privacy and security laws enacted recently across the country with which companies are struggling in terms of implications and compliance.

WebIntegrity gives enterprises a way to easily navigate this growing regulatory maze with a cost-effective service that proactively pinpoints Web site privacy and security problems and enforces compliance with corporate guidelines concerning Web site design and content.

WebIntegrity allows customers to reduce the risks of non-compliance, avoiding possible litigation, fines and regulatory costs as well as the negative publicity such actions bring. By automating compliance checking processes, building in adequate controls and keeping a detailed audit trail, WebIntegrity helps enterprises minimize the cost of compliance, secure in the knowledge that they are handling customer data properly, complying with regulatory requirements, presenting consistent online branding and adhering to privacy policies. Combining corporate controls with WebIntegrity reports gives enterprises a powerful process to proactively address compliance problems.

"The importance of compliance with online standards to avoid litigation, brand erosion and negative publicity cannot be underestimated. Web sites are growing beyond the ability of the enterprise to manually manage compliance issues, and it is becoming increasing difficult to observe both regulatory and corporate guidelines regarding user privacy and user data security in a way that does not break the bank," said Arnold Waldstein, vice president of marketing and business development at Keynote. "Companies need a hassle-free way to ensure that the promises made in the privacy policies are kept for their customers and adhered to by their employees. WebIntegrity is aimed directly at those issues."

According to an InformationWeek survey last month, four out of five business/technology executives said that regulatory compliance is not only a distraction but also just tracking whether their organizations have met compliance goals is a big challenge. Using WebIntegrity customers can easily test, monitor and report on critical e-business issues related to privacy, security and corporate standards compliance. WebIntegrity automatically monitors key compliance concerns by scanning through tens of thousands of pages to discover and address site content and design problems.

About WebIntegrity

WebIntegrity is available as a hosted service or as an appliance that resides inside the customer's network. WebIntegrity allows enterprises to run customized scans across thousands of web pages and obtain concise, actionable reports highlighting quality, privacy and security problems on their Web properties. WebIntegrity helps enterprises reduce the complexity of managing compliance and quality of large-scale Web sites.

WebIntegrity automatically monitors key Web site concerns such as:

-- Privacy compliance - Uncover problems with privacy policy and

platform for privacy preferences (P3P) implementation.

-- Cookies - Identify which cookies violate privacy standards or

represent security vulnerabilities.

-- Collection of personal data - Inventory what customer data is

being collected and uncover security problems related to data

collection.

-- 3rd-party content and links - Find links to offensive

3rd-party sites and what other 3rd-party content exists on the

site.

-- Accessibility compliance - Understand what problems disabled

users may have on your site and how you can better comply with

Section 508 and other accessibility rules.

-- Corporate guidelines and brand management - Enforce corporate

style guidelines, HTML coding standards, and compliance with

corporate and brand messaging.

Availability and Pricing

WebIntegrity 3.0 is available immediately and is priced starting at $650 per month.

About Keynote

Founded in 1995, Keynote Systems (Nasdaq "KEYN"), The Internet Performance Authority(R), is the worldwide leader in Web performance measurement and management services that improve the quality of e-business. Keynote's services enable corporate enterprises to monitor, benchmark, test, diagnose and optimize their e-business systems both inside and outside the firewall. Over 2,100 corporate IT departments and 19,000 individual subscribers rely on the company's easy-to-use and cost-effective services to increase revenues and reduce downtime costs, without requiring additional complex and costly software implementations.

Keynote is The Internet Performance Authority due to the company's global infrastructure of over 1,600 measurement computers in more than 50 cities worldwide that capture and store on a daily basis over 40 million Internet performance measurements, frequent media citations quoting Keynote's Web performance data and analysis and the company's growing range of market-leading Web performance indices for vertical markets (http://www.keynote.com/solutions/solutions_pi_index.html).

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 650-403-2400.

Keynote, The Internet Performance Authority and WebIntegrity are registered trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners.