Web Poised to Become Largest-Ever Video Distribution Platform in 2007, ClipBlast! Predicts - Unveils Top 10 Trends.Content Proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. , Syndication and Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. to Be Hallmarks of Year Ahead LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- To paraphrase par·a·phrase n. 1. A restatement of a text or passage in another form or other words, often to clarify meaning. 2. The restatement of texts in other words as a studying or teaching device. v. a noted entertainer from another era, where online video is concerned, we ain't seen nothin' yet. ClipBlast! (www.clipblast.com), the premier video search and Web video guide, today unveiled its "10 Online Video Trends to Watch" - and the overarching o·ver·arch·ing adj. 1. Forming an arch overhead or above: overarching branches. 2. Extending over or throughout: "I am not sure whether the missing ingredient . . . theme running through the company's forecast could not be clearer: the online video wave isn't even close to cresting crest·ing n. An ornamental ridge, as on top of a wall or roof. . "In 2007, the Web will become the largest distribution platform of video ever," said Gary Baker Gary Baker is a former NASCAR driver. He made one Winston Cup start at Talladega Superspeedway in 1980. He started 15th and finished 22nd, earning $3,440. He was driving the #4 Waylon Jennings Chevrolet fielded by G.C. Spencer. In 2007, he purchased the Busch Series team Brewco Motorsports. , founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , ClipBlast! "We're witnessing a profound transformation - really, a series of transformations - in how information and entertainment are conveyed and monetized. In 2007, even more people will recognize the PC as a device to watch information, to learn, to laugh, to cry. As in all such periods, changes will continue to come thick and fast, but in the year ahead, we'll begin to see some clarity in the evolving roles of content creators See content provider. and distributors."
ClipBlast!'s 10 Online Video Trends to Watch for 2007:
1. Video content will be prolific. From branded media companies
to quality independent producers to TV news organizations to
novices, content will be plentiful as distribution costs will
remain trivial.
2. At the same time, cost pressures will remain a key inhibitor
for marketers seeking to use video on the web as a means for
reaching their target audience.
3. Video content will be unbound and without organization. People
will be overwhelmed by the virtually unlimited choice and will
call for simplicity, organization and relevance.
4. Consumers will personalize their PC to watch and receive what
they want, from whom they want and when they want it. The
biggest trend of '06 -- shooting, editing, storing and
distributing personally produced video and sharing those video
experiences with others - will continue at a brisk pace.
5. Video content will be informative, relevant, entertaining,
often helpful -- but the amount of marginally valuable content
will increase.
6. Video content will be distributed through multiple channels
and methods. Syndication will increase; marketers will
discover syndicated video distribution as a means for
exponentially increasing video viewings.
7. Video content will continue to be subject to copyright
infringement, and tensions between creators and distributors
will escalate.
8. Marketers will continue to discover that video provides
creative ways to reach their targeted consumers directly.
9. Video content providers and marketers will discover
distribution platforms and partners with growing targeted
audiences -- and discover that video can generate real ad
revenue.
10. Video content providers who will be marketing their content
will become overwhelmed by the multitude of choices that limit
the attention of their targeted audience.
ClipBlast!, a pioneer in Web video search, has been indexing, organizing and empowering people to access video from across the Web in real-time and on demand since 2004. ClipBlast's patent-pending technology and video guide can be personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. by users and customized by content providers who seek to generate revenue from their video offerings. About ClipBlast! Founded in 2004, ClipBlast! provides pioneering video search that uses patent-pending technology to continuously update the largest index of video content across the Internet. ClipBlast!'s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted clips from the world's major media brands, independent producers and individuals - clips that inform, enlighten en·light·en tr.v. en·light·ened, en·light·en·ing, en·light·ens 1. To give spiritual or intellectual insight to: , inspire and entertain. The company is based in Agoura Hills, Calif. To learn more, visit http://www.clipblast.com. |
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