Web Marketing Association Recognizes Award Winning Websites; Campbell-Ewald Advertising Wins Best of Show for `Accelerate Your Life, NAVY' Fry, Inc. Takes Home 17 WebAwards.

Business Editors & High Tech Writers

Internet World Fall 2002

NEW YORK--(BUSINESS WIRE)--Oct. 1, 2002

The Web Marketing Association is pleased to announce the winners of its sixth annual WebAward Competition for corporate web sites.

A record 1,300 sites from 19 countries were entered were adjudicated during this year's competition. Entries were judged on design, innovation, content, interactivity, navigation, ease of use and use of technology.

A complete list of the winning sites can be found at the WebAward website at www.webaward.org/winners.html.

"Winners of the 2002 WebAward Competition represent some of the best web sites on the Internet today," said William Rice, President of the Web Marketing Association. "The WebAward competition is becoming one of the ways leading web professionals are demonstrating the effectiveness of their web development. Winning a WebAward not only provides valuable feedback from expert judges, but gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track."

The 2002 WebAward competition format allows web sites to compete head to head with other sites within their industry to win the Best of Industry awards. Sites also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards.

The 2002 Best of Show WebAward is presented to Campbell-Ewald Advertising for their outstanding work on "Accelerate Your Life, NAVY." Judges recognized the site as an outstanding site with good use of technology and a clean, effective design.

Fry, Inc. takes home the most WebAwards in 2002. The firm received recognition for Fine Living Television as Best Broadcasting Website and Hickory Farms as Best Food Website along with seven Outstanding WebAwards and eight Standard of Excellence WebAwards.

    Agencies winning five or more WebAwards in 2002:

    Apollo Interactive                   8
    Aristotle                           11
    Arnold Worldwide                    10
    Consumer Health Interactive          7
    Digitas                              5
    Fry, Inc.                           17
    HSR Business to Business             9
    Iapps                                6
    Imirage, Inc.                        5
    Ion Global (China)                   6
    Merkley Newman Harty|Partners        5
    Planit                               5
    R/GA                                 6
    Stone Ward Fusebox                   5
    TMP Worldwide                        5
    Weber Shandwick Worldwide           13

The competition was judged by a team of independent Internet professionals representing the a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, corporate marketing executives, content providers and webmasters.

The annual WebAward Competition is conducted by the Web Marketing Association, Inc. (WMA), an independent organization founded with the purpose of evaluating and recognizing the standard of excellence on the World Wide Web. Its Web site is located at www.webaward.org.