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Web Copy That Sells.


Web Copy That Sells

Maria Veloso

Amacom

1601 Broadway, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 N 10019

www.amacombooks.org

0814472494 $21.95 1-800-250-5308

It's quite simple to understand the importance of Maria Veloso's Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time. Quite simply, it's the only book on the market which defines the differences between mesmerizing mes·mer·ize  
tr.v. mes·mer·ized, mes·mer·iz·ing, mes·mer·iz·es
1. To spellbind; enthrall: "He could mesmerize an audience by the sheer force of his presence" 
 web writing and mundane (jargon) mundane - Someone outside some group that is implicit from the context, such as the computer industry or science fiction fandom. The implication is that those in the group are special and those outside are just ordinary.  works. Chapters cover what makes web copy irresistible--and what copy is merely dull, providing plenty of copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media.  tips to producing compelling descriptions of products or services to be sold on the web. Any involved in Web construction or marketing should consider this a 'must'.
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Author:Donovan, Diane C.
Publication:MBR Bookwatch
Article Type:Book Review
Date:Jan 1, 2005
Words:106
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