Web 21's 100hot InSite Gives Companies Customized Look at Competitor's Home Page Traffic; Host of Internet's 100hot.com Also Launches Powerful New Search Engine.PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--Sept. 24, 1997--Web 21, host of the Internet's popular 100hot.com, today launched 100hot InSite(TM), a new service that gives companies with an Internet presence a look at how their sites fare against the competition. 100hot InSite instantly provides Webmasters, Web media professionals and online marketers with customized, graphical reports comparing the relative popularity of the top 200,000 Web destinations. Web 21 also unveiled 100hot Search(TM), a powerful online search engine that culls culls the animals extracted from a herd or flock by culling. information from the most popular half million pages on the World Wide Web. All 100hot services are available today at http://www.100hot.com . "With 100hot InSite, companies that do business over the Internet have on-demand access to data which tracks the activity of Web competitors, customers or partners," said Bert Fornaciari, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Web 21. "100hot InSite provides vital, real-time information for companies sizing up their relative success in the online marketplace -- and for pinpointing the content at other sites that draws the most traffic." 100hot InSite is available in two versions. The free 100hot InSite Standard Edition, which is featured on the 100hot.com home page, provides access to graphs depicting traffic information about more than 1,000 sites. The free Standard Edition features a point-and-click graphical interface See GUI. that allows users to view progressively detailed traffic data about the Internet's top 3,000 sites -- from broad topic categories (such as "sports") to large "meta sites" (such as www.sportsline.com) to individual Web sites, and even to sections within those sites. The Standard Edition offers a no-cost introduction to the far broader capabilities of Web 21's full-featured 100hot InSite Pro. Subscribers to the fee-based 100hot InSite Pro service can interact in real-time with customized traffic data collected from more than 200,000 Web sites. To use 100hot InSite Pro, Web 21 clients access the company's secure research site and enter the domain name of the Web site whose traffic information they want to view. In a matter of seconds, 100hot InSite displays a real-time Java(TM) graph illustrating the number of page views experienced by each site, based on a sampling of approximately 100,000 users. With the new service, Web 21 research clients can compare their own site's popularity against virtually any site, or even an entire market. 100hot InSite also measures the popularity of different areas within specific Web sites. And because the information can be viewed from a variety of perspectives, 100hot InSite can also be used by companies researching new markets to gauge the online popularity of particular market players. Reports can be accessed regularly to provide long-term trend analysis and to measure the effects of Web site redesigns and marketing programs. "With 100hot InSite, we have the inside track on the Internet content people want today," said Mary Hoppin Firme, director of the ImagineZone at Imagine Inc. "The key advantage to 100hot InSite is our ability to see the information in a variety of ways -- not merely measuring traffic of Web sites as a whole, but also the sections within those sites. This means we can precisely pinpoint the content that is seizing online audiences and making them come back for more." "We are excited to use the core 100hot InSite technology," said Barry Rubinson, director of Engineering at Digital Equipment Corp.'s Alta Vista See AltaVista. (World-Wide Web) Alta Vista - A World-Wide Web site provided by Digital which features a very fast Web and Usenet search engine. As of April 1996 its word index is 33GB in size. Search Network. "In partnership with Web 21, we can keep the most popular content in our index updated with greater frequency." Web 21's 100hot InSite Pro uses a combination of surveys, logs and traffic samples to compile To translate a program written in a high-level programming language into machine language. See compiler. summaries of Web activity on more than 200,000 Internet sites. The service tracks approximately 100,000 randomly chosen Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f who represent a cross-section of the overall Internet audience. The results of a 100hot InSite client query reflect a representation of overall traffic, as measured by the preferences and request patterns of the 100,000 Internet users. Access to 100hot InSite Standard Edition is free. Subscriptions to the Pro version are priced from $2,000 to $60,000 per year, depending upon number of users and query frequency. 100hot Search Polls Intenet's Top Destinations Web 21 also unveiled 100hot Search, a powerful new search engine developed in partnership with AltaVista that searches the most popular pages on the World Wide Web for only the most current information. 100hot Search polls an exclusive index of the 500,000 hottest pages on the Web, and the index is updated nightly night·ly adj. 1. Of or occurring during the night; nocturnal: the cat's nightly prowl. 2. Happening or done every night: the physician's nightly rounds. to ensure that each search produces only current and frequently requested information. Unlike other search engines -- whose queries result in thousands of responses ranging from outdated out·dat·ed adj. Out-of-date; old-fashioned. outdated Adjective old-fashioned or obsolete Adj. 1. pages to accidental word matches found on arcane ar·cane adj. Known or understood by only a few: arcane economic theories. See Synonyms at mysterious. [Latin arc university Internet archives See Wayback Machine and Web archiving. -- 100hot Search gives Web surfers
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Ideal for Web surfers interested in finding current information on news and hot topics via the Internet, 100hot Search is available at http://www.100hot.com . Both 100hot InSite and 100hot Search use proprietary technology developed by Web 21, creators of 100hot.com , the first and only directory to track the most popular Internet destinations throughout the world and rank them according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. their popularity. About Web 21 Web 21 is the first company to use Internet activity data gathered from multiple sources to objectively evaluate and rank Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. on the world's most popular World Wide Web sites. Through 100hot.com, Web 21 provides Web surfers with easy and intelligent access to the most frequently requested information on the Internet. The company also provides 100hot InSite research services for corporations and organizations interested in tracking the popularity of their own Web sites or their competitors'. Web 21 has headquarters in Palo Alto. Visit the company at http://www.100hot.com . CONTACT: Catapult catapult (kăt`əpŭlt'), mechanism used to throw missiles in ancient and medieval warfare. At first, catapults were specifically designed to shoot spears or other missiles at a low trajectory (see bow and arrow). Partners Sally Ward Smith, 415/524-1720 sally@catapultinc.com |
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