WeatheRate Named ``Idea to Watch'' by Inc. Magazine.News Editors/Business Editors PHOENIX--(BUSINESS WIRE)--Feb. 9, 2004 Forecasting watchdog WeatheRate is an "Idea to Watch," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Inc. magazine's February 2004 issue. With over 600,000 subscribers, Inc. is one of the country's leading business periodicals. "We're thrilled that such a respected barometer of entrepreneurship recognized our company's potential," said Bruce Fixman, President of WeatheRate. Twice a year, the Arizona-based company crowns one local meteorologist in each of the top 50 TV markets as the most accurate by comparing forecasts with actual conditions. WeatheRate verifies high and low temperatures, sky cover, precipitation precipitation, in chemistry precipitation, in chemistry, a process in which a solid is separated from a suspension, sol, or solution. In a suspension such as sand in water the solid spontaneously precipitates (settles out) on standing. , snow accumulation, wind and fog. Accuracy in forecasting severe weather and timing of precipitation also comes into play. "Local TV news is an extremely competitive business, and we're going to shower the stations that provide the most accurate forecasts with Nielsen ratings Nielsen ratings National ratings of the popularity of U.S. television shows. Developed by A.C. Nielsen in 1950, the system now samples television viewing in about 5,000 homes. ," said Fixman. In a recent test market, Phoenix's KPHO touted its top WeatheRate ranking. Fixman believes that's partly why Nielsen ratings for its nightly newscast newscast Radio or television broadcast of news events. News gathering and broadcasting by the radio networks began in the mid-1930s and increased significantly during World War II. The television newscast began in 1948 with 15-minute programs that resembled movie newsreels. soared nearly 20%. "I'm glad someone is taking the initiative to track forecast accuracy," said KPHO Chief Meteorologist Mike Harvey. "In our business your credibility is only as good as your accuracy. It's an honor to be recognized as the most accurate meteorologist in Phoenix." Other WeatheRate customers include KSDK in St. Louis, WKYC in Cleveland, KSHB in Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). and WHNS WHNS wartime host-nation support (US DoD) WHNS Wheaton North High School (Wheaton, IL) in Greenville, SC. |
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