Wealth2k, Inc. Will Provide Broker-Dealers NASD-Reviewed Equity-Indexed Annuity Sales Presentation Plus Innovative Websites for Registered Representatives at No Cost.

HINGHAM, Mass. -- With EIAToday(TM), Firm seeks to enhance compliance and transform EIA sales practices inside Broker-Dealers through visionary, compliance-centric technology

Wealth2k, Inc. will provide every insurance-licensed registered representative in the U.S. a free, personally-branded website capable of streaming an NASD-reviewed educational presentation on equity-indexed annuities.

"EIAToday(TM) represents an ambitious effort to help broker-dealers across the U.S. meet their increased responsibilities for sales supervision and education in conjunction with indexed annuity marketing and sales. It's the only comprehensive solution that places NASD-reviewed content in the center of the EIA sales process. The result will be a great service to the buying public; the gaining of a thorough understanding of the realistic potential results which these products are capable of producing," according to David Macchia, Wealth2k's President & CEO.

"The NASD-reviewed presentation, in rich multimedia format, presents the fair and balanced view of the risks and rewards of equity-indexed annuities which the NASD insists upon," said Macchia.

Since 2000, Wealth2k has proven the effectiveness of advisor-branded websites which positively impact both compliance and sales. The registered reps' websites are a critical component of EIAToday(TM) because they provide each advisor the ability to connect his or her prospects to the NASD-reviewed presentation in a way that eliminates sales pressure.

Said Macchia, "This technology provides greater empowerment to consumers, and makes it possible for them to gain a better understanding of the beneficial role indexed annuities can play in their financial lives. Viewing the NASD-reviewed presentation over the Internet also changes the traditional marketing dynamics in a profound manner. Without sacrificing the advisor's central role, the goal is to provide education combined with maximum convenience in an environment free from sales pressure."

Following the release of NASD NTM 05-50, broker-dealers have been in a reactive mode as they develop procedures to meet their responsibilities for sales supervision, product selection and education on EIA products. Many have yet to step back and examine the strategic opportunity for growth and enhanced revenue EIA sales can provide. This is due, in part, to the fact that the compliant sales tools necessary to ignite this revenue growth have not become available until now.

"As broker-dealers assume responsibility for indexed-annuity sales, they are confronted with the need to provide their registered reps with more than just access to products. What registered reps most desire are tools which help them grow their sales and revenue. That's why EIAToday(TM) is so important to both the rep and the firm. It provides registered reps with business-building tools that are capable of making an impact on their ability to up-sell and cross-sell in a compliant manner. Moreover, the individual registered rep websites enable advisors who now shun indexed annuity products to engage in this business far more easily," said Macchia.

Wealth2k's AdvisorAccess(TM) technology platform will manage the compliance and content management functions required for EIAToday(TM). Once a B-D has approved EIAToday(TM) for use by its Registered Reps they will be able to sign-up online and all necessary firm-specific disclosure notices will be dynamically inserted onto both the web site and the multimedia presentation.

Over time, Wealth2k will add additional, product-specific indexed annuity presentations to the individual Rep websites consistent with the member firm's approved product list.

"EIAToday(TM) is intended to be a high-impact solution for a $28 Billion indexed-annuity market that could easily double or triple in the next few years. Such growth, however, will only occur if compliant tools and processes are made available to benefit all parties. Wealth2k intends to provide leadership which is both compliance and marketing driven in an effort to ignite that growth potential," said Macchia.

About Wealth2k, Inc.

Wealth2k, Inc. is a strategic marketing firm which partners with insurance

carriers and broker-dealers and banks to create differentiation and competitive advantage. Through the delivery of innovative, marketing-driven media and technology, Wealth2k is able to help its clients boost sales and enhance compliance while creating greater customer loyalty. For more information about Wealth2k, Inc. visit www.wealth2k.com. Visit www.DavidMachia.com for additional information about David Macchia.