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Watson Wyatt says few employers planning to increase communication over pay.

Byline: (Staff Writer)

The survey said that, "Educating and preparing employees for possible change can allay al·lay  
tr.v. al·layed, al·lay·ing, al·lays
1. To reduce the intensity of; relieve: allay back pains. See Synonyms at relieve.

 fears, address confusion and keep workers focused on what's most important: remaining productive on the job."

As companies contend with the business changes brought on by the recession, many have increased their employee communication efforts. However, as they prepare for an eventual rebound rebound (rē´bownd),
n/v 1. a recovery from illness.
n 2. an outbreak of fresh reflex activity after withdrawal of a stimulus

rebound adjective
, few companies are planning to increase their communication with workers about pay, benefits and business performance in general, according to according to
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

 a forthcoming report by Watson Wyatt.

Moving forward, many companies appear to be planning to scale down their recession-oriented communication to workers. Over the next 12 months, only 28 per cent of companies plan to increase communication to employees on business performance and 27 per cent plan to increase communication about benefits. Only 19 per cent plan to increase communication to employees about pay, according to results of the Watson Wyatt 2009/2010 Communication ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  Study, a survey of 328 employers conducted between April and June June: see month.  2009.

"Companies have made substantial adjustments in response to the downturn Downturn

The transition point between a rising, expanding economy to a falling, contracting one.


A decline in security prices or economic activity following a period of rising or stable prices or activity.
, many of which will impact the workforce for years to come," said Kathryn Yates, global director of communication consulting at Watson Wyatt. "As the pace of change slows and recovery draws near, it is more important than ever to explain the rationale rationale (rash´nal´),
n the fundamental reasons used as the basis for a decision or action.
 underlying decisions and communicate to workers about the changes that affect them the most."

Leaders at different levels of their organisations indicate different goals for their communication efforts. Senior leaders are most apt to communicate to ease employee stress (49 per cent). The corporate communication function and line managers are most likely to focus their efforts on improving employee engagement (49 per cent). Communications from HR are primarily designed to manage change (38 per cent).

"Timely, 'relevant-to-me' communication is instrumental to guide workers through a challenging business environment," said John Finney, Senior Communication Consultant at Watson Wyatt. "Educating and preparing employees for possible change can allay fears, address confusion and keep workers focused on what's most important: remaining productive on the job."

2009 CPI (1) (Characters Per Inch) The measurement of the density of characters per inch on tape or paper. A printer's CPI button switches character pitch.

(2) (Counts Per I
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Publication:CPI Financial
Date:Aug 27, 2009
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