Watchit Media, Inc. Announces Strategic Partnership with Media Underground, Inc.; Narrowcaster Watchit and Television Production Company Media Underground Join Forces To Expand Capabilities and Reach.

LAS VEGAS -- Watchit Media, Inc. (OTCBB: WMDA) today announced a strategic partnership with Las Vegas based television production company Media Underground, Inc. The partnership will bring the resources, capabilities and experience of both companies together to better serve clients in the gaming and hospitality market. In addition, Media Underground's television production capabilities will be applied to the expansion of The Watchit Television Network across the gaming, lodging and hospitality industry.

With headquarters in Las Vegas both companies have deep relationships and experience in producing television programming. Media Underground has an outstanding reputation for producing high impact special event television programming originating in Las Vegas for broadcast and cable television. Media Underground also produces television content and programming for their client's private television networks as well as other corporate telecommunications. Over the past five years the company has produced television programming for most of the major television networks including ESPN, HBO, MTV Networks, A&E, The Travel Channel, and special event television programming from MGM Mirage, Mandalay Bay, The Venetian, Caesars Palace, Wynn and others.

Watchit Media produces and presents branded and proprietary television programming on private television networks for gaming and hospitality clients in 10 states. Watchit's target markets are gaming, lodging and hospitality, timeshare, condo hotels and mixed commercial and residential communities. Watchit's clients include Harrah's / Caesars Entertainment, Boyd Gaming, Coast Properties, Resorts International and Terrible's as well as properties owned or operated by Holiday Inn, La Quinta, Best Western and Preferred Hotels.

"We're very excited about working closely with Paul Remo and his team at Media Underground. Their reputation and experience are outstanding and an ideal fit for us," stated James Lavelle Watchit's Chairman and CEO. "Paul's know-how combined with Media Underground's television studio, remote telecast, editing and special affects capabilities expands our offerings and elevates the quality of our television programming to a much higher level."

"With the partnership of Watchit Media's technical team, we can now offer 'one-complete in-house solution' from executing full creative content to installing entire video server head-ends and displays into major hotels and hotel chains and their attractions", stated Media Underground's CEO Paul Remo. "With Watchit Media's national reach, we can now accomplish our goal to further our company's growth as well as our clients."

About Watchit Media, Inc.

Watchit Media, Inc. is the leader in producing high-impact television programming for Private Video Networks TM that matches the unique interests and lifestyles of captive audiences. Using digital photography, computer editing and Internet Protocol technology, Watchit produces, schedules and presents its video content via broadband to gaming and hospitality venues across the United States. Watchit's brand marketing and proprietary television programming reaches over 27,000,000 viewers per year.

Visit the Watchit Media, Inc. website at www.watchitmedia.com.

About Media Underground, Inc.

Media Underground's award winning staff specializes in commercial television and radio broadcast production including the latest in DVD authoring technology. The Company has significant expertise at providing full-service ENG (Electronic News Gathering), EFP (Electronic Field Production) resources and TV production services comprised of all popular video formats such as HD, Digi/Beta SP and DV cameras / crews.

Media Underground's 10,000 sq. ft. creative center and television studio features a variety of top-line editing suites including Avid DS HD, Quantel Henry, Digital On-Line with an 8100 Abekas and Grass Valley 3000, Media 100, Final Cut Pro, and AVID 9000. Its Graphics Department uses Combustion, Maya, 3-D Studio Max, Adobe Photoshop and Audio Suite utilizes Protools Mix, Mpeg ISDN Codec, Mix to Picture, Sound Fx and Needle Drop libraries. Media Underground offers make-up, digital photography, and dub house services for all clients.

In providing technical assistance, Media Underground has amassed the latest video equipment including camera-lighting-sound packages, projectors, plasma screens, teleprompters, jibs, location webcasting equipment, portable editing devices, and most A/V equipment. Additionally, Media Underground provides crews, staff, workspace and equipment for visiting producers and directors working in Las Vegas.

As a full-service television and radio production facility, the Media Underground studio includes a chromakey ("green screen") stage featuring three robotic cameras, a VYVX POP, an insert sound stage, and the city's only roof top stage with the Las Vegas Strip as a literal backdrop. We offer changing, wardrobe, and make-up rooms and a green room to all productions.

For additional information visit our website at www.mediaunderground.com.