Watch people watching.Shaw Kaake thinks that people entranced by hand-held games and video players tend to ignore the world around them. His response was to develop the Egokast, a palm-size video player that doubles as a belt buckle. Instead of watching the Egokast screen, the Wearer watches other people's reactions to it. "This is the first media device that you don't watch, but everybody else does," says Kaake, an American designer living in Shanghai Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary. . "Instead of staring stare v. stared, star·ing, stares v.intr. 1. To look directly and fixedly, often with a wide-eyed gaze. See Synonyms at gaze. 2. To be conspicuous; stand out. 3. into your BlackBerry blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble. blackberry , you're looking at the reactions of people to the content." The Egokast, which sells for $289, includes a memory card and a disc with hundreds of prefabricated pre·fab·ri·cate tr.v. pre·fab·ri·cat·ed, pre·fab·ri·cat·ing, pre·fab·ri·cates 1. To manufacture (a building or section of a building, for example) in advance, especially in standard sections that can be easily shipped and video loops. Users can also make their own content. Kaake does see one issue: "Some people might be a little uncomfortable with everyone looking at their belt." |
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