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Waste not.


The California Water Resources Control Board and the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  firm Rogers & Associates have launched "Erase the Waste," a two-year, $5 million campaign to get people to put their cigarette butts in the trash and clean up after their dogs. The campaign features posters and promotional kits passed out across neighborhoods.

The problem is that the filth gets washed into storm drains and flows untreated into rivers and the ocean.

"Polluted storm water runoff is the greatest danger to water quality in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, ," said Arthur G. Baggett Jr., chairman of the state Water Board. "Research indicates that every month, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  County residents toss almost 1 million pieces of trash on the ground."

Officials point out that contaminated contaminated,
v 1. made radioactive by the addition of small quantities of radioactive material.
2. made contaminated by adding infective or radiographic materials.
3. an infective surface or object.
 water is expensive to clean up and can deter tourists from visiting the area--another economic impact.
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Title Annotation:Erase the Waste campaign urging smokers and dog owners to discard their waste in a responsible manner
Comment:Waste not.(Erase the Waste campaign urging smokers and dog owners to discard their waste in a responsible manner)
Author:Holmes, Kim
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:Jun 28, 2004
Words:135
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