Washingtonpost.Newsweek Interactive and Google Renew Multi-Year Advertising Agreement.Agreement gives washingtonpost.com readers relevant Web search results and advertising WASHINGTON & MOUNTAIN VIEW, Calif. -- Washingtonpost.Newsweek Interactive WashingtonPost.Newsweek Interactive is the online subsidiary of the Washington Post Company, headquartered in Arlington, Virginia, United States. WPNI operates washingtonpost.com, the website of the Washington Post. It also operates the Web sites Newsweek. and Google (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :GOOG GOOG Google, Inc. (stock symbol) ) announced today that they have extended their agreement to deliver contextually targeted ads and Google[TM] Web Search functionality to washingtonpost.com's Web pages. Readers will benefit from fast, accurate Web results through Google search Google is owned by Google, Inc. whose mission statement is to "organize the world's information and make it universally accessible and useful". The largest search engine on the web, Google receives several hundred million queries each day through its various services. and see relevant Google ads throughout washingtonpost.com's Web pages when they perform a Google search directly from the site. Washingtonpost.com will continue to benefit from access to Google's extensive network of advertisers. Additional details of the agreement are not being disclosed. "We're happy to extend this relationship and value partners like Google whose technology enhances washingtonpost.com for both our readers and our advertisers," said Caroline Little, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Publisher, Washingtonpost.Newsweek Interactive. "We're pleased washingtonpost.com is extending their AdSense agreement based on the value they have seen from the program to date," said Marc Leibowitz, Google's director of Web syndication See syndication format. partnerships. "Combining both contextual and site targeting, we think AdSense is the most effective and efficient way to monetize online content. Our continued relationship is a testament to our efforts to make the program a success for washingtonpost.com." Google gives publishers a simple way to monetize their content by connecting Google's network of hundreds of thousands of advertisers with Websites in the AdSense[TM] content network. With a variety of ad formats including text, image and video, AdSense gives advertisers the ability to communicate their messages in compelling ways and allows publishers to customize the look and feel of their sites to give consumers the best possible online experience. AdSense has a number of targeting options so publishers can maximize their revenue potential and advertisers can effectively meet their campaign goals no matter their budgets. Site targeting, a feature of AdSense available to all program participants, helps publishers earn even more revenue by connecting them with new advertisers who are willing to bid a higher cost-per-thousand-impressions for space on their site. About Washingtonpost.Newsweek Interactive Washingtonpost.Newsweek Interactive (WPNI WPNI Washingtonpost.Newsweek Interactive WPNI Whey Protein Nitrogen Index WPNI Washington Program in National Issues WPNI Willamette Processor New Instructions (Intel) ) is the online publishing subsidiary of The Washington Post Company (NYSE NYSE See: New York Stock Exchange :WPO WPO Women Presidents' Organization (New York, NY) WPO World Packaging Organization WPO World Powerlifting Organization WPO Werkplek Onderzoek (Netherlands) ). Its mission is to create truly interactive platforms that offer unmatched user experiences by developing editorial products with world-class reporting, multimedia features and award-winning content. WPNI's news and information sites, which include washingtonpost.com, Slate, Newsweek.com, BudgetTravelOnline and Sprig.com, inform and encourage conversation and debate while reaching millions of unique and active users each month. WPNI properties' long lists of awards include the first-ever Emmy for original video journalism Video journalism, or solo journalism[1] is a form of broadcast journalism, where the production of video content in which the journalist shoots, edits and often presents his or her own material. online awarded to washingtonpost.com, as well as National Journalism Awards The National Journalism Awards are among the most prestigious awards in American journalism. Given by the Scripps Howard Foundation, the $10,000 to $25,000 awards recognize the best work in journalism in 17 categories, including: human interest writing; environmental and public , Pictures of the Year International Award, several Digital Edge Awards, multiple Edward R. Murrow Awards and White House New Photographer's Association Awards, among others. The company is headquartered in Arlington, VA About Google Inc. Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top Web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall Web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com. Google and AdSense are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. |
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