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Washington, D.C. Area Receives a Whole New Way of Giving; Excitations Offers Wide Range of Intriguing Experiences as Unique Gifts.


FAIRFAX, Va. -- Ride in a vintage biplane biplane, aircraft, typically of early design, having two sets of wings fixed at different levels, especially in a vertical stack with the fuselage included between them. See airplane.  over the Blue Ridge Mountains Blue Ridge also Blue Ridge Mountains

A range of the Appalachian Mountains extending from southern Pennsylvania to northern Georgia. It rises to 2,038.6 m (6,684 ft) at Mount Mitchell in the Black Mountains of western North Carolina.
, sail a yacht in Annapolis, Md., or give the gift of a guided photo safari tour of the Washington, D.C. monuments--Washingtonians will now have far more exhilarating possibilities than the usual standby gifts to choose from--thanks to the launch today of Excitations. Excitations, an experiential gift-giving company is quickly making the days of last minute scrambling to find the perfect gift a thing of the past.

The Northern Virginia Northern Virginia (NoVA) consists of Arlington, Fairfax, Loudoun, and Prince William counties and the independent cities of Alexandria, Falls Church, Fairfax, Manassas, and Manassas Park.  based startup offers gift buyers of every stripe an easy way to give friends, family and business associates the experience they've always wanted - whether it's a stint behind the wheel of a race car, a feng shui Feng shui

Traditional Chinese method of arranging the human and social world in auspicious alignment with the forces of the cosmos, including qi and yin-yang. It was devised during the Han dynasty (206 BC–AD 220).
 home makeover or an introduction to fly fishing.

"Many people have all the material things they want, but they long for great experiences," says Excitations' CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Ian Landy. "Physical objects are soon forgotten, but the memory of receiving a unique experience can last a lifetime." In fact, experiential giving is a trend that is hardily entrenched en·trench   also in·trench
v. en·trenched, en·trench·ing, en·trench·es

v.tr.
1. To provide with a trench, especially for the purpose of fortifying or defending.

2.
 in Europe and finally getting some traction in the U.S.

A successful Silicon Valley entrepreneur, Landy sold the high-tech firm he co-founded, Lightspeed International, for $194 million in 1998. He and his business partner Kim AuBuchon, a colleague from Lightspeed, started Excitations to address what they see as a significant opportunity in the growing experiential gift-market.

Americans spend $253 billion a year on gifts, with the average an adult spends almost $2,000 a year-- 40 percent of it during the holiday season. Experiential gift-giving is considered by some market analysts to be the "next big thing."

"Experiences are the cutting edge of gift-giving," says Landy. "Many people are rejecting materialism and starting to look for more creative forms of giving that make a truly lasting impression."

Excitations offers a variety of categories and a wide range of price points, some starting for as little as $50. Something can be found to compliment any personality - including children. Experiences are the answer to finding that perfect gift--each one set to thrill, rejuvenate re·ju·ve·nate  
tr.v. re·ju·ve·nat·ed, re·ju·ve·nat·ing, re·ju·ve·nates
1. To restore to youthful vigor or appearance; make young again.

2.
 and enjoy such as:

--Exclusive -A reptile encounter, an opportunity to meet a member of a professional sports team or a curry cooking class;

--Extreme - Hang glide, skydive sky·dive  
intr.v. sky·dived, sky·div·ing, sky·dives
To jump and fall freely from an airplane, performing various maneuvers before pulling the ripcord of a parachute.
, go on a 007 driving experience or race a go-kart;

--Exhilarating -Fly fishing, high performance driving school or a helicopter discovery flight;

--Exciting - Aerobatic flight experience, junior paintball paintball Sports medicine A sport in which marble-sized gelatin capsules filled with a nontoxic dye are shot at speeds of 300 kph/200 mph Warning:  party, or indoor or outdoor rock climbing rock climbing Sports medicine An 'extreme sport' in which the participant climbs rock formations, with or without ropes Injury risk Fractures, abrasions, death. See Extreme sports. ; and

--Extravagant - Hot stone massage for two, a romantic spa revival for two or captain your own boat for one year.

Consumers can purchase a specific experience or opt for The Circle Gift Packages, which allow the recipient to choose from a variety of diverse experiences. To provide clients piece of mind, all of Excitations' partners are carefully vetted and are considered the best in their fields. In addition, the experiences are conveniently available in a wide range of locations throughout the greater Washington, D.C. area.

No matter the price, all gift experiences come packaged in beautiful, handcrafted hand·craft  
n.
Variant of handicraft.

tr.v. hand·craft·ed, hand·craft·ing, hand·crafts
To fashion or make by hand.



hand·craft
, keepsake boxes that can be cherished right along with the memories of the experience itself.

Though Excitations plans to expand to other markets in the next five years and eventually go national, Landy and AuBuchon chose the Washington area as their starting point due to its favorable demographics.

The company offers its services online at www.excitations.com, and will also have a presence at upscale shopping malls--unusual for this type of business--with a retail kiosk open at Tysons Corner Mall. Orders can also be placed over the phone at 877-839-2483.

About Excitations

Founded in 2004, Excitations mission is to launch in Washington, D.C.-area gift buyers an easy and simple way, through e-commerce and retail, to give innovative and exciting life experiences as gifts--allowing them to give memorable, unique experiences as presents to their friends, family and business associates. The company is headquartered in Northern, Va. For more information, please go to www.excitations.com.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 24, 2005
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