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Was Cargo too gay?

When Cargo--Conde Nast's glossy gloss·y  
adj. gloss·i·er, gloss·i·est
1. Having a smooth, shiny, lustrous surface: glossy satin. See Synonyms at sleek.

 "magalog" for men--folded in March after two years of hype (its March 2004 debut boasted the most ad pages for a men's magazine launch ever), some media pundits speculated that the publication might have been too gay. After all, gay editor in chief Ariel Foxman reportedly resisted proposed redesigns that would have made the magazine look more like lad mags lad mag

a magazine aimed at or appealing to men, focusing on fashion, gadgets, and often featuring scantily dressed women
. and the conventional wisdom posited that straight men just don't care
This page is about the music single. For the meaning relating to digital logic, see Don't-care (logic)

"Don't Care" is a 1994 (see 1994 in music) single by American death metal band Obituary.
 about shopping--at least not enough to sustain a magazine whose content was simply the presentation of products for purchase,

But, said Simon Dumenco, Media Guy columnist for Advertising Age, "saying that Cargo was 'too gay' presumes that it had legions of fans among gay men. it wasn't a must-read or a must-skim for any gay man I know." instead, the reason Cargo failed is that it "never quite knew what it was," Dumenco argued. "One month there'd be a male model on the cover, the next month nothing but typography typography (tīpŏg`rəfē), the art of printing from movable type. The term typographer is today virtually synonymous with a master printer skilled in the techniques of type and paper stock selection, ornamentation, and composition. , the next month a male celebrity, the next month a busty bust·y  
adj. bust·i·er, bust·i·est

Adj. 1. busty - (of a woman's body) having a large bosom and pleasing curves; "Hollywood seems full of curvaceous blondes"; "a curvy young woman in a tight
, Maximish babe. Readers just didn't know what to make of it."
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Title Annotation:MEDIA
Author:Henderson, William
Publication:The Advocate (The national gay & lesbian newsmagazine)
Article Type:Brief article
Geographic Code:1USA
Date:May 9, 2006
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