Printer Friendly

Was Cargo too gay?

When Cargo--Conde Nast's glossy "magalog" for men--folded in March after two years of hype (its March 2004 debut boasted the most ad pages for a men's magazine launch ever), some media pundits speculated that the publication might have been too gay. After all, gay editor in chief Ariel Foxman reportedly resisted proposed redesigns that would have made the magazine look more like lad mags. and the conventional wisdom posited that straight men just don't care about shopping--at least not enough to sustain a magazine whose content was simply the presentation of products for purchase,

But, said Simon Dumenco, Media Guy columnist for Advertising Age, "saying that Cargo was 'too gay' presumes that it had legions of fans among gay men. it wasn't a must-read or a must-skim for any gay man I know." instead, the reason Cargo failed is that it "never quite knew what it was," Dumenco argued. "One month there'd be a male model on the cover, the next month nothing but typography, the next month a male celebrity, the next month a busty, Maximish babe. Readers just didn't know what to make of it."
COPYRIGHT 2006 Liberation Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:MEDIA
Author:Henderson, William
Publication:The Advocate (The national gay & lesbian newsmagazine)
Article Type:Brief article
Geographic Code:1USA
Date:May 9, 2006
Words:187
Previous Article:Ali Hili.
Next Article:Truvada prevents HIV infection--now what?
Topics:


Related Articles
Gay marketeers.
Malcolm Forbes outed March 1990: a cover story in Outweek edited by Gabriel Rotello, launches the outing debate. (Changing perceptions).
The Source Book of Multicultural Experts 2003-2004.
In the year 2054.
Gay lit.
SSM index - January-May 2005.
Fighting for our stories.
AtlantaBoy: An Insider's Guide to Gay Atlanta.
Deathmongers.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters