Printer Friendly

Warsteiner sales up again in 1st quarter.

Warsteiner Importers Agency announced that sales of Germany's Warsteiner beer reached a record high in the first quarter of 1992, shattering the sales in the samel period last year by 64 percent, a spokesperson noted.

"First-quarter U.S. sales of Warsteiner were significantly above our most optimistic projections," reported Warsteiner president Diane Fall. "As with other products in the past, Warsteiner has been the beneficiary of strong, effective word-of-mouth reputation."

Fall explained that during the first three months of 1992, sales of 12-oz. bottles in 6-packs rose 83 percent, while keg sales rose 62 percent. Additionally, sales of Warsteiners five-liter "partykegs" rose 53 percent, while individual half-liter bottle sales increased 20 percent over the corresponding period last year.
COPYRIGHT 1992 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Warsteiner Importers Agency
Publication:Modern Brewery Age
Date:May 18, 1992
Words:118
Previous Article:Micro-, pubbrewers meet in Milwaukee.
Next Article:NBWA blasts plan for .08 BAC level.
Topics:


Related Articles
East Berlin beer comes to America.
Beers of the world.
Warsteiner reports continued growth.
Warsteiner announces brand expansion, 1st quarter sales increase.
Imports on a roll.
Imports on a roll.
Warsteiner Importers Agency. (New Import Products).
Top 25 imported beer bands (31 gallon barrels).
Warsteiner Importers Agency.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters