Warp 9 Client Sees Sales Jump 54% after Utilizing Warp 9's Services.Reducing Check-Out to One Page and Upgrading to Warp 9 ICS (1) (Internet Connection Sharing) A Windows feature that enables two or more computers to share one Internet connection. First introduced in Windows 98 Second Edition, sharing is accomplished with network address translation (NAT), which is the common method. (Enterprise Edition) Improves Online Shopping Experience, Resulting in Rapid Sales Improvement SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif. -- Warp 9, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :WNYN), the premier provider of robust e-commerce platforms and services, reports that its client, ForplayCatalog.com, has experienced record sales for the past three months - up over 54% year-over-year. This long time client made several changes to their website and online marketing strategy after engaging Warp 9's personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product consultation services. Halloween costumes, evening clubwear, swimwear, and lingerie make up the bulk of products sold by ForplayCatalog.com for this long established clothing retailer. Seeking to bolster sales heading into the all important holiday season, Forplay Catalog turned to Warp 9's experienced online marketing consultation team for a sophisticated review of their online sales strategy. Warp 9 made several recommendations, all of which were implemented by the client. Houman Salem, Forplay's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , said, "In the last year, we have really accelerated the growth of our company and our online revenue stream is the fastest growing component of that success. One of the key decisions we made recently was to utilize Warp 9 more heavily across their complete range of online services. Despite the fact that we are still in the process of implementing some of those changes, we are already seeing the effects lead to even more pronounced growth. The return on investment from working with Warp 9 has been realized many times over. We are excited to have them as our e-commerce partner and we are currently exploring ways to put our B-to-B wholesale operation on the Warp 9 platform as well." Forplay Catalog has been running on the Standard Edition of Warp 9 Internet Commerce System (ICS) for the past three years. They outgrew out·grew v. Past tense of outgrow. that platform as their sales and online presence increased over the years. Moving up to the larger and more robust Enterprise Edition of Warp 9 ICS enabled many new features along with a fault tolerant The ability to continue non-stop when a hardware failure occurs. A fault-tolerant system is designed from the ground up for reliability by building multiples of all critical components, such as CPUs, memories, disks and power supplies into the same computer. system for high availability Also called "RAS" (reliability, availability, serviceability) or "fault resilient," it refers to a multiprocessing system that can quickly recover from a failure. There may be a minute or two of downtime while one system switches over to another, but processing will continue. and scalability. In addition to working with Forplay to revamp their strategic marketing campaign, Warp 9 also redesigned the checkout process to reduce the number of pages from three to one - thereby measurably increasing conversion and decreasing abandonment of shopping carts during the checkout process. Harinder Dhillon, Warp 9's CEO, said, "We are very excited by the increase in sales seen by our client. Our experienced team of marketers, designers and engineers took the time to fully understand our client's unique marketing challenges. Working in concert with our client, we made our recommendations and jointly decided upon the course of action. We worked diligently to upgrade their system in a very short period of time. This is a great example of how Warp 9's personalized marketing consultation, combined with the robustness of Warp 9 ICS, can help dramatically increase revenue to our clients." Warp 9 ICS powers some of the most successful e-commerce websites such as www.magellans.com, www.wolfermans.com, www.windandweather.com, www.carabella.com, www.ablambdin.com and www.sportssection.com. To learn more about Warp 9's industry leading Internet Commerce System and related products and services, visit: www.Warp9Inc.com. About Forplay Forplay is a leading designer and manufacturer of a wide variety of women's fashion and apparel including, lingerie, clubwear, swimwear, and costumes. The Company's flagship store was opened in 1986 on legendary Hollywood Blvd. Today, Forplay has become the brand of choice for young celebrities with a party spirit including such loyal customers as Paris Hilton Tara Leigh Patrick (born April 20 1972), professionally known as Carmen Electra,[1] is an American glamour model, television personality, dancer, singer, and actress. , Tori Spelling, Traci Bingham, and Britney Spears. Forplay products are regularly seen on hit television programs on ESPN ESPN Entertainment and Sports Programming Network , MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , VH1, E! Entertainment, and NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. . Forplay has built a solid reputation by focusing on design leadership, quality manufacturing, and affordable price points. For more information, please visit the Company's website at www.forplaycatalog.com. About Warp 9 Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations. Warp 9 powers some of the most successful e-commerce sites for companies like Magellan's, 1-800-Flowers, and Spiegel. For more information, please visit the Company's website at http://www.warp9inc.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company. |
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