Warner Online launches Web design, hosting service. (Up Front).After years of continuing losses, Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Online is changing its business model to offer Web design and hosting to corporate America. While the company will continue to produce entertainment content for some of its many Web sites, Warner will no longer seek subscribers for those sites. Instead, the company said it would turn its attention to building advertising support in order to develop a revenue base for its Web entertainment efforts. Jim Noonan, Warner Bros. Online's senior vice president and general manager, who last year replaced Jim Moloshok, said he is optimistic op·ti·mist n. 1. One who usually expects a favorable outcome. 2. A believer in philosophical optimism. op about the company's move into Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. and design. "We're looking to tap our skills and expertise and take them out into the market," Noonan said. Warner Online has a staff of about 200, many of whom have technical expertise gleaned from developing the company's many Web sites. Since Warner began launching these sites, in 1996, the company has developed state-of-the-art techniques and graphics Noonan believes will attract other companies. Among the sites operated by Warner Brothers Warner Brothers (b. Eichelbaums) movie executives; Harry (Morris) (1881–1958), born in Krasnashiltz, Poland; Albert (1884–1967), born in Baltimore, Md.; Samuel (1887–1927), born in Baltimore, Md. Online are the flagship site, Warnerbrothers.com, Looneytunes.com, thewb.com, cartoonnetwork.com, dccomics.com and others. So far, the company has signed three clients: Nestle's Purina PetCare Co., the U.S. Army and Hyundai Motor Co. Warner Online designed the Purina PetCare site and linked it to its own Warnerbros.com site. A small banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. on the Warner Web site directs visitors to the Purina Pet Network site. On that site, viewers can see an animated comedy short that features Looney Tunes characters This is the complete list of Looney Tunes characters organised after the year of their first appearance. Note: The more famous or noteworthy Looney Tunes characters are listed in bold. Sylvester the Cat and his nemesis, a bull-dog named Hector. Visitors can also access information on pet care and nutrition and view commercials for pet food along with tips from veterinarians Veterinarians and veterinary surgeons (vets) are medical professionals who operate exclusively on animals. Well-known and notable veterinarians include:
Purina officials would not comment on the service, but Noonan said working with companies like Purina has helped Warner Brothers Online to attract more clients. Among them are the U.S. Army, which contacted with the company to create MissionMax, an interactive site that teaches children about science, math and technology. Other clients like Hyundai have not used the Warner characters on their sites. But even with the advantage of its well-known library of characters, some say Warner may have a tough time attracting clients. Jack Myers This article is about the biologist. For the media commentator, see Jack Myers (media commentator). Jack Myers (July 10 1913 - December 28 2006) was an American molecular biologist and writer of popular science. , editor of the Myers Report, a media trade publication in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , said he's unsure whether Warner Brothers' new online strategy can capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the studio's strong brands and characters. "I don't see it as a good business model," Myers said. "There are plenty of companies out there that are dedicated to that business that are straggling strag·gle intr.v. strag·gled, strag·gling, strag·gles 1. To stray or fall behind. 2. To proceed or spread out in a scattered or irregular group. n. ." Warner had high hopes for capitalizing on its many characters on the Internet. The company developed original content for its Web sites, including mini-movies with highly sophisticated graphics, hoping that its fan base would fork over the price of a subscription for access to the material. The company even had plans of taking the online unit public, but those plans were quashed in 2000 when the Internet bubble See dot-com bubble. burst. Parent company AOL-Time Warner does not break out the unit's revenues, but officials concede that the online division has been struggling with losses since its launch. Others have found it difficult, if not impossible, to attract paying customers for their Web content. Nickelodeon Online, a unit of Viacom Inc., has had more success supporting its online efforts by tapping into advertising because it has established a stronger link between its television programming and its online offerings, Michael Skagerlind, general manager of Nickelodeon's online division, said. "We've managed to move kids from one medium to another because we have a wider set of interactions," Skagerlind said. Nickelodeon promotes its online contests on its TV network and it links games featured on its TV shows to its Web site. The company has also secured a number of corporate sponsors who provide elaborate prizes for participating in the contests and games. The company's Nick.com site is completely ad supported, and Viacom says it is nearing profitability. |
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